All posts - Tag: Lidl

All posts - Tag: Lidl

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Internal Promotion at Lidl Elevates Marketing Leadership

Joanna Gomer, a seasoned member of the company since 2016, has been appointed to spearhead and sustain the remarkable expansion of the discount retailer.

Lidl's Impressive Growth in Market Share Amidst Stabilized Grocery Inflation

With grocery inflation hovering just 0.8 percentage points above the 10-year average, Lidl's market share hits all-time high. Despite this, consumer spending patterns show resilience in the face of ri...

Aldi and Lidl's Christmas Triumph: The Power of Own-Brand Premium Products

Aldi and Lidl's triumph during the holiday season was fueled by their own-brand premium products and competitive pricing, resulting in impressive sales growth