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Lotame Adopts UID2 to Enhance Cross-Channel Data Interoperability

The adoption of UID2 technology by Lotame has opened up new possibilities for cross-channel data interoperability and audience activation, following the deprecation of third-party cookies by Google.

Snap's AR Mirrors Technology Takes Center Stage at 'Fashioning San Francisco: A Century of Style' Exhibit

Snap has teamed with the Fine Arts Museums of San Francisco to create an augmented reality (AR) try-on experience within a new art exhibition, 'Fashioning San Francisco: A Century of Style.' With Snap...

Norton's Partnership with Dan Levy: Promoting the Genie Scam Detection App

Norton's collaboration with actor and filmmaker Dan Levy for the public launch of the Norton Genie scam-detection app is set to raise awareness about the prevalence of online scams. With a focus on so...

Exclusive Data Reveals Uptick in Hiring Intentions for Brands in 2024

Exclusive data from IPA Bellwether shows an uptick in brands looking to hire in the next three months, providing insights into the changing landscape of employment in 2024. The data highlights both po...

Currys' Transition to Brand-Focused Marketing: Creating Customers for Life

Currys' shift to brand and services-focused marketing has resulted in a significant uptick in the number of consumers using its services over longer periods rather than simply buying products on a one...

The Mysterious Google Weekend Ranking Bug

A deep dive into the Google Weekend Ranking Bug that causes websites to disappear from search results on weekends and reappear on Monday.

UK Marketing Budgets Surge Despite Economic Uncertainty

The latest IPA Bellwether report reveals a surprising surge in marketing budgets at the end of 2023, despite economic concerns. Find out how businesses are defying the odds and investing in advertisin...

Saucony's Marathumb Challenge: Turning Doom Scrolling Into Real Movement

Saucony's Marathumb Challenge aims to inspire consumers to ditch doom scrolling and embrace fitness with a creative and engaging challenge. The challenge, fueled by research on screen time and physica...

Michelob Ultra: Exclusive Beer Sponsor of Team USA for the Olympic and Paralympic Games

Michelob Ultra, an Anheuser-Busch (AB) InBev brand, has secured the exclusive beer sponsorship for Team USA at the upcoming Olympic and Paralympic Games in Paris. This partnership reflects the brand's...

DraftKings and Tums Team Up for Tums Prop Bites Ahead of Super Bowl LVIII

A partnership between sports-betting platform DraftKings and antacid brand Tums introduces a free-to-play game, Tums Prop Bites, centered around Super Bowl LVIII. The game allows consumers to bet on g...