All posts - Tag: UID2
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Lotame Adopts UID2 to Enhance Cross-Channel Data Interoperability
The adoption of UID2 technology by Lotame has opened up new possibilities for cross-channel data interoperability and audience activation, following the deprecation of third-party cookies by Google.
The Trade Desk's Robust Q3 Earnings Reflect the Accelerating Momentum of UID2
Shares drop 30% despite Trade Desk's robust Q3 earnings as UID2 gains momentum Advertiser caution due to resolved strikes contributes to lower Q4 guidance
