Michelob Ultra: Exclusive Beer Sponsor of Team USA for the Olympic and Paralympic Games
Michelob Ultra, an Anheuser-Busch (AB) InBev brand, has secured the exclusive beer sponsorship for Team USA at the upcoming Olympic and Paralympic Games in Paris. This partnership reflects the brand's commitment to responsible consumption and its focus on reaching a global audience of sports enthusiasts. With a growing roster of sports partnerships, Michelob Ultra continues to emphasize its positioning around sports, targeting active consumers interested in beer with fewer calories and lower alcohol content. The brand's emphasis on sports has seen it reach a diverse audience, including becoming the first major sponsor of the Women's Sports Network and aligning with the International Olympic Committee (IOC) through parent company AB InBev. This article explores Michelob Ultra's recent sports partnerships, its marketing strategies, and the significance of its exclusive sponsorship of Team USA for the upcoming Olympic and Paralympic Games.
Exclusive Sponsorship of Team USA
Michelob Ultra, an Anheuser-Busch (AB) InBev brand, has secured the exclusive beer sponsorship for Team USA at the upcoming Olympic and Paralympic Games in Paris. This partnership reflects the brand's commitment to responsible consumption and its focus on reaching a global audience of sports enthusiasts. With a growing roster of sports partnerships, Michelob Ultra continues to emphasize its positioning around sports, targeting active consumers interested in beer with fewer calories and lower alcohol content.
With the partnership comes a renewed commitment to responsible consumption.
Emphasis on Sports and Global Reach
'Team USA joins Michelob ULTRA's incredible roster of sports partners including the NBA, WNBA, PGA, U.S. Soccer Federation, Mexican Football Federation, Copa America, and Professional Bull Riders, all of which share our passion for quality, excellence and celebrating an active and balanced lifestyle,' said Brendan Whitworth, CEO of Anheuser-Busch, in a press statement.
Olympics Sponsorships and Diverse Audience
Michelob Ultra's partnership with the IOC and its alignment with the Olympics reflects its commitment to reaching a global audience. Parent AB InBev also continues to work closely with the IOC, with Corona Cero, a nonalcoholic offering, now acting as the global beer sponsor of the Olympic Games. AB InBev markets Corona globally while Constellation Brands handles the product in the U.S.
