All posts - Tag: IPA Bellwether Report
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UK Marketing Budgets Surge Despite Economic Uncertainty
The latest IPA Bellwether report reveals a surprising surge in marketing budgets at the end of 2023, despite economic concerns. Find out how businesses are defying the odds and investing in advertisin...
Unlocking Strategic Opportunities: Navigating UK's Economic Outlook in a Slowing Marketing Budget Growth
Despite economic uncertainty, UK marketing budget growth remains steady as companies shift focus to main media investments and reduce sales promotion spend, reveals IPA Bellwether report
