Discover the latest collaboration between Toyota and rising NFL talent, Brock Purdy, as part of the automaker's innovative campaign. Get an inside look at the content creation journey of 13-year-old s...
Discover the complex relationship between influencers and consumers as a study reveals that authenticity may be losing its influence. Learn why attitudes towards AI creators are varied, and explore wh...
Discover how Unilever is strategically focusing on brand growth through innovative approaches that scale and expand categories, moving beyond traditional 'new news' tactics.
Discover how Liv by Kotex, a new protection line from Kimberly-Clark, is empowering moms to enjoy a night out and reconnect this Mother's Day with the motto "Live. Laugh. Pee." Participate in an excit...
Tesco sees a surge in profits and enhanced enthusiasm for its Clubcard loyalty program, attributing the success to the bolstering of its advertising capabilities and agency collaborations.
Google extends the timeline for Chrome's third-party cookie deprecation to 2025, offering websites additional transition time amidst ongoing challenges.
Google's search engine faces challenges in the 'new reality' as timelines are accelerated, raising concerns over prioritizing revenue over quality, according to critics.
Despite a 6% increase in the UK's ad market in 2023, the overall growth rate, accounting for significant inflation, experienced a slight decline of -1.2% as highlighted in the recent AA/Warc report.
Discover how Lego's brand director, Carolina Teixeira, emphasizes the role of inclusive marketing in creating meaningful and differentiated brand experiences. Uncover the strong correlation between pu...