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LG Launches Global Campaign to Spread Positivity on Social Media
LG Electronics has recently announced the launch of a new global campaign called "Optimism your feed." The aim of this campaign is to help consumers enhance their social media experience by urging them to interact with more positive and uplifting content. The initiative is designed to bring more positivity into the lives of social media users.
The "Optimism your feed" playlist is the key to the campaign. It is a collection of original content endorsed by influencers. The goal is to bring more positive content into users' social media feeds. You can currently find the playlist on TikTok and YouTube.
LG is working with social media experts for this campaign. It is part of the larger "Life's Good" campaign that was launched last year. A survey commissioned by the brand showed that social media, despite its advantages, can also cause anxiety.
LG's Positive Social Media Campaign
LG is making a push to spread positivity on social media through its latest campaign. This initiative is backed by a global survey revealing that 45% of participants have a social media feed with as much or more negative content than positive content. Furthermore, 28% of respondents shared that negative content on their social feeds has caused increased anxiety.
Inspired by how algorithms shape what we see on social media, LG created the “Optimism your feed” playlist. This playlist is filled with positive videos that aim to bring more uplifting content into your feed when you engage with them. LG collaborated with well-known influencers like Tina Choi, Victoria Browne, and Josh Harmon, known for their positive vibes. The playlist features over 20 short videos that range from motivational to feel-good content.
LG is working with social media experts, such as Casey Fiesler, a professor and technology ethicist, to boost credibility and consumer trust. The "Optimism your feed" playlist is available on LG's global YouTube and TikTok channels, and will later expand to other social platforms through influencer partnerships. Consumers can also join the campaign on a microsite.
This initiative is part of LG's broader "Life's Good" campaign, launched last August to encourage a more positive outlook on life. The campaign also introduced LG's fresh and youthful brand image, revealed in April. These efforts aim to foster loyalty among younger consumers, like Gen Z, as they gain more purchasing power.
LG, a South Korean company known for manufacturing consumer and commercial products such as TVs, home appliances, and automotive components, saw a 3.3% increase in revenue in the first quarter. This growth was driven by a 7.2% increase in sales in the home appliance sector and a 12% increase in the vehicle component business.
In addition to LG, other companies have also been focusing on improving their social media presence. For example, Snap launched an advertising campaign in February that positioned Snapchat as a solution to the negative aspects of social media. Similarly, Dove's Self-Esteem Project initiated the Campaign for Kids Online Safety last April to address the mental health issues faced by young people due to social media use.
Editor's P/S:
LG's "Optimism your feed" campaign is a commendable initiative that highlights the growing concerns surrounding the prevalence of negativity on social media. The campaign's focus on creating a more positive and uplifting online experience is particularly relevant in today's digital landscape, where users are increasingly exposed to overwhelming amounts of negative content. By partnering with influencers and creating a curated playlist of positive videos, LG aims to shift the balance towards content that promotes well-being and happiness.
Furthermore, the campaign's collaboration with social media experts adds credibility and reinforces LG's commitment to fostering a more responsible and ethical social media environment. The involvement of Casey Fiesler, a renowned technology ethicist, underscores the importance of addressing the psychological impact of social media use and promoting digital literacy. By leveraging its global reach and brand reputation, LG has the potential to make a significant impact in shaping the future of social media and promoting a more positive and healthy online experience for users worldwide.
