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New Video Series by Honda and Steezy Focuses on Self-Expression Through Dance
Honda and dance platform Steezy recently announced the launch of a new video series on May 29. The series aims to highlight the importance of self-expression through dance and the vibrant dance competition community.
"Beat of the Street" videos feature dance classes by choreographer Josh Price and live performances. A recent event in Los Angeles included workshops and highlighted Southern California car culture, along with various Honda models.
Honda is connecting with the competitive dance community for the first time through this initiative. The video series will be accessible on Honda Creative Studio's YouTube page and Steezy's mobile app.
Honda's New Partnership with Steezy
Honda is venturing into the world of dance competitions through a new collaboration with Steezy, a mobile app that offers virtual dance classes for dancers of all skill levels. This partnership highlights the trend of traditional marketers teaming up with digital-focused brands to reach new audiences. The initiative builds on Honda's DreamLab platform, which is designed for artists and creators. Additionally, this partnership provides Honda with the opportunity to showcase three of its models: the all-electric Honda Prologue SUV, Civic Type R, and the Honda S2000.
The video series features famous choreographers Melvin Timtim, Wren Crisologo, and Julian DeGuzman performing in front of live dance teams. This format was made popular by Steezy in their YouTube series "3 Choreographers, 1 Song (3C1S)." The well-known dance teams VMO, GRV, and S-Rank are also highlighted in the series.
"At Steezy, our goal is to inspire the dancer within each person," explained Connor Lim, co-founder of Steezy in a recent press release. "Through our partnership with Honda, we have been able to create unique and innovative experiences that uplift the community and help it grow."
Honda has frequently utilized its DreamLab platform to connect with various cultural influences. Initially introduced in 2022 as a lifestyle-focused Twitch channel aimed at engaging younger car buyers, DreamLab has evolved to encompass a broader range of interests. The collaboration with Steezy highlights Honda's efforts to engage with a diverse range of popular culture, moving beyond just video games.
Editor's P/S:
The new video series from Honda and Steezy is an exciting and innovative way to showcase the importance of self-expression through dance. The series features dance classes by renowned choreographer Josh Price and live performances by talented dance teams, providing a platform for dancers to share their creativity and passion. The partnership between Honda and Steezy is a testament to the growing trend of traditional marketers collaborating with digital-focused brands to reach new audiences. By leveraging Steezy's expertise in the dance community, Honda is able to connect with a diverse and engaged group of consumers interested in self-expression and creativity.
This initiative aligns with Honda's DreamLab platform, which aims to support artists and creators. The video series provides a unique opportunity for Honda to showcase its vehicles in a dynamic and engaging setting, highlighting the company's commitment to fostering creativity and cultural expression. Overall, the partnership between Honda and Steezy is a positive step towards promoting the importance of dance and self-expression, while also expanding Honda's reach into the digital realm.
