All posts - Tag: Dr Martens
Dr Martens shifts gears with a strong emphasis on product marketing amidst profit decline
Facing a significant decrease in revenue and profits, Dr Martens is pivoting its marketing strategy from 'storytelling' to a product-centric approach, particularly targeting recovery in the US market.
Balancing Marketing and Product: Insights from Dr. Martens' Future CEO
As Dr. Martens prepares for a leadership transition, their incoming CEO emphasizes the importance of staying focused on product quality amidst marketing trends. Learn how the brand's new leader plans...
Dr Martens appoints new CEO from within its ranks
Current chief brand officer Ije Nwokorie is set to step into the role of CEO at Dr Martens in the coming year, following a recent promotion within the company.
Dr Martens' Price Increases Have Minimal Effect on Sales Thanks to Strong Brand Loyalty
Dr Martens maintains strong sales in the UK and EMEA markets despite price hikes, while the brand's performance is hindered by the US
Dr Martens appoints brand chief to drive £2m revenue goal
Dr Martens appoints Ike Nwokorie, non-executive director, as Chief Brand Officer, emphasizing the brand's commitment to storytelling and expanding its revenue to £2m
