This website provides you knowledges related to Marketing, Business and Entertainment news such as Movies, Gaming, Celebrity, Technology...
Marketing - Basic & Advance Theory, Concepts, Case studies, News
Enter your search keywords...
What is sales promotion? Major sales promotion tools in Marketing
What is Sales Promotion? What role does sales/trade promotion play for businesses in general and marketing activities in particular? How many sales promotion tools (forms of trade promotion/Sales Prom...
What is customer value? Steps to build customer value
Definition of customer value in Marketing. The role of customer value in marketing activities of enterprises. How businesses create customer value.
What is competitor analysis? Steps to analyze competitors
In Marketing, competitor analysis to help businesses is extremely important. The process of analyzing and researching competitors in Marketing includes 3 steps: Identify competitors...
What is pricing strategy? Popular Pricing Strategies in Marketing
What is pricing strategy? Differences between Pricing Strategy and Product Pricing method. Explanation of Popular pricing strategies in Marketing. Steps to implement each pricing strategy.
What is a brand?
What is a brand? Elements that make up the brand. Examples of some famous brands.
What is Label? Differences between Label and Brand
What is Label? What are the differences between Label and Brand
What is Customer Relationship Management (CRM)?
CRM, short for Customer Relationship Management, roughly translated as Customer Relationship Management System, is a system for managing contact between businesses and customers. The system includes t...
What is Marketing Management? Definition, Roles & Jobs
What is Marketing Management? Analyze the role of the marketing manager. List of tasks and jobs of Marketing management. Overview of the marketing management process.
Consumer Behavior - Building Marketing Strategy (PDF) Buy/Free Download
Consumer Behavior - Building Marketing Strategy (PDF) - Author: Del I. Hawkins & David L. Mothersbaugh - This textbook focuses on a specific topic in Marketing: Consumer Behavior.
Principles of Marketing - Buy/Free Download (PDF)
Own the world's most famous textbook on basic marketing theory, compiled by the father of modern marketing: Philip Kotler