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ITV's Revenue Takes a Hit: Unveiling a Deeper Ad Recession
ITV's CEO remains optimistic about the future despite the current ad recession, stating it's impossible to tell when revenue will recover but there's a positive outlook heading into the second half of...
Barbie's Big Screen Comeback Sparks Optimism for Cinema Ad Spend Despite Challenges Ahead
Barbie and blockbuster films are fueling cinema ad spend growth, counteracting industry headwinds While Q1 saw a modest 01% overall growth, other advertising channels still face downward projections
Coca-Cola's Phenomenal Growth Outlook Magnifies its World Class Marketing Powers
Coca-Cola's growth forecast gets a boost as it attributes its success to world-class marketing and an adaptable strategy, enabling it to navigate diverse market dynamics The company's financial year o...
Groundbreaking Government Strategy Set to Revolutionize Online Safety and Combat Illegal Ads
Government's Online Advertising Programme aims to combat illegal ads, influencer scams, and safeguard children from harmful content, receiving positive reception from the industry
Unilever's innovative CEO revolutionizes product excellence for unparalleled customer satisfaction
Unilever's new CEO, Hein Schumacher, aims to elevate the company's product standards to surpass competitors, driving growth in both margins and volume Emphasizing brand investments, Unilever strives t...
Jaw-Dropping Stats: Unveiling Product Innovations, Christmas Cutbacks, and Inclusive Brands to Kickstart Your Week!
Consumer Behavior
product innovations
inclusive brands
product innovation
Branding
consumer trends
Marketing
Get ready for the week ahead with intriguing stats! Discover how marketers are expected to achieve more with less, the decline in product launches, consumer plans for Christmas cutbacks, Twitter users...
Measuring and Improving Brand Health: Essential Metrics and Methods
Brand Health is crucial for a brand's success It measures different metrics indicating the brand's overall performance, strength, and well-being Measuring Brand Health provides insights into customer...
Crafting the Perfect Brand Style Guide: Examples & Tips
A brand style guide is a crucial tool for creating a consistent and recognizable brand identity It includes elements such as a mission statement, color palette, typography, and brand voice Creating a...
Key Characteristics and Functions of Retailing
Retail is the process of selling goods or services directly to consumers It involves direct interaction with customers, marketing orientation, and point-of-purchase display Retailers stock small quant...
Comparing Branded House and House of Brands
Branded House vs House of Brands compares two types of brand architectures A branded house uses a single brand name for all products and services, while a house of brands has individual names for each...