All posts - Tag: ITV
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Do Environmental Messages Truly Influence Ad Effectiveness? Unveiling the Data-Driven Facts
New research by ITV and System1 shows that environmentally-focused advertising has great potential for effectiveness, debunking previous claims that such messages have no impact
ITV's Revenue Takes a Hit: Unveiling a Deeper Ad Recession
ITV's CEO remains optimistic about the future despite the current ad recession, stating it's impossible to tell when revenue will recover but there's a positive outlook heading into the second half of...
