All posts - Tag: Unilever
Unilever's Enhanced Growth Strategy: Innovation Over News Delivery
Discover how Unilever is strategically focusing on brand growth through innovative approaches that scale and expand categories, moving beyond traditional 'new news' tactics.
Unilever's Strategic Move: Streamlining Focus by Spinning Off Ice Cream Division
Unilever's decision to separate its ice cream business, potentially through demerger or sale, highlights the importance of optimizing the performance of key brands like Ben & Jerry’s and Magnum for fu...
Unilever's Chief Brand Officer Aline Santos Bids Farewell After 35 Years
Aline Santos, a key figure at Unilever for over three decades, is set to depart the FMCG giant. Her departure marks a significant transition within the company's leadership structure and strategic dir...
Unilever Expresses Disappointment Over CMA's Greenwashing Investigation
Unilever faces CMA investigation for potential greenwashing, leaving the company surprised and disappointed by the accusations of misleading consumers
Unilever under scrutiny in the UK over eco-friendly claims of its products
UK antitrust regulator probes Unilever's eco-friendly claims for Dove soap and Cif cleaner, suspecting potential deception of shoppers regarding their environmental impact
TikTok soap opera unfolds in Unilever's #CleanTok sponsorship saga
Unilever's captivating #CleanTok sponsorship campaign takes the cleaning trend by storm, cleverly engaging Gen Z viewers with animated home care products in an exciting content series
Unilever's Internal Promotion Heralds New Top Marketing Appointment
Unilever's latest appointment, Esi Eggleston Bracey, will take on the role of chief growth and marketing officer, succeeding Conny Braams as the company's top marketer
Unilever Empowers Influencers to Raise Their Voices in Tackling 'Greenhushing' and Driving Sustainability
Unilever empowers influencers to combat 'greenhushing' by forming a 'coalition of partners' to boost content creators' confidence in promoting sustainability
Unlocking Marketing Success: Unilever's Finance Chief Urges Investors to Embrace Holistic Return on Marketing Spend
Unilever CFO emphasizes the need for a comprehensive approach in evaluating marketing ROI, stating that volume sales growth alone cannot be the sole measure
Unilever's innovative CEO revolutionizes product excellence for unparalleled customer satisfaction
Unilever's new CEO, Hein Schumacher, aims to elevate the company's product standards to surpass competitors, driving growth in both margins and volume Emphasizing brand investments, Unilever strives t...
