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Unveiling the Future: 5 Eye-Opening Stats to Revolutionize Your Week
Get ready for the week ahead with these intriguing statistics! Discover the shocking decline in supermarket trust, the underrepresentation of older adults in ads, the rise of generative AI in marketin...
Unstoppable Surge of Consumer Optimism Signals Momentum Boom
Consumer confidence surges as positive economic factors fuel optimism: Declining inflation, increased interest rates, and rising weekly earnings drive a significant boost in people's confidence during...
Unveiling the Explosive Growth of Global Advertising: $1 Trillion Milestone Expected by 2024!
Global advertising spend set to exceed $1trn in 2024, with a projected 44% growth worldwide However, the UK market is anticipated to decline by 1% in terms of US dollars this year
Pret revolutionizes loyalty program with double discounts to propel growth
Club Pret customers now enjoy a doubled loyalty discount of 20% on all Pret A Manger products, following the company's impressive 202% revenue growth in H1 2023
Remembering Camelot: Tributes Pour in for Beloved CMO Keith Moor
Keith Moor, the dedicated CMO of Camelot, sadly lost his battle with cancer on Monday He will be remembered as a remarkable marketer and industry advocate May he rest in peace
Revolutionizing Growth: Peloton Sets Sights on Innovative Strategies Beyond Price Promotions
Peloton shifts growth strategy, moving away from price promotions and embracing a broader range of tactics, including a revitalized brand, under the leadership of CEO Barry McCarthy
The Key to Unlocking Marketing Success: A Universal Framework for Maximum Effectiveness
Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, LinkedIn B2B Institute’s Peter Weinberg, Jon Lombardo, and Digitas’s chief strategy officer Matt Holt discuss the need for...
Coty's Strategic Pricing: Unveiling untapped potential for increased profitability
Coty, the beauty giant behind Max Factor and Rimmel, strategically leverages data to identify areas for price hikes without compromising consumer demand
Cadbury Skyrockets Brand Value, Surpassing All Expectations in 2022-2023
Cadbury's brand value soared by 476% in 2023, propelling it into the esteemed league of top 20 global food brands This remarkable growth outshines competitors, putting Cadbury on the map as a leading...
The Unforgettable World Cup Finale: A Game-Changer for Brands
Brands celebrate a 'marquee moment' as England's Lionesses reach the 2023 World Cup final Discover how they left their mark and explore what lies ahead to propel the game forward