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Unlocking the Power of Brand Strength: Why Financial Analysts Put it Above Leadership Quality, Reveals Research
City analysts recognize the influence of marketing on business growth, but are open to marketing spend cuts This highlights the importance of brand strength over leadership quality in the eyes of fina...
Breaking the Silence: Effective Strategies to Foster Collaboration between Marketers and Finance
Learn how to maintain a harmonious working relationship between the CMO and CFO, as three marketing experts share their insights at Marketing Week’s Festival of Marketing Discover strategies to avoid...
Unveiling Primark's Sustainability Agenda: CCO Addresses Greenwashing Concerns
Primark's chief customer officer, Michelle McEttrick, emphasizes the importance of big brands openly sharing their sustainability efforts to drive progress in the industry, even when faced with challe...
Nationwide's Epic Transformation: Unveiling a Fresh Look after Four Decades!
Nationwide embarks on a groundbreaking rebrand after almost four decades, accompanied by a refreshed brand platform to differentiate itself from conventional rivals
Unraveling the Journey: M&S's Marketing Director uncovers the coveted 'sweet spot'
M&S's marketing director, Anna Braithwaite, reveals how the iconic brand has successfully regained its momentum by striking the perfect harmony between fashion, excellence, and affordability
Unleashing the Power of Yorkshire Tea and On the Beach: The Perfect Blend of Traditional and Digital Media
Yorkshire Tea's marketing director emphasizes the importance of embracing both traditional and digital media channels, debunking the notion of an either/or approach Dom Dwight advocates for a holistic...
Influence Powerhouse: Unleashing Strategies for Unprecedented B2B Brand Investments
Unlocking brand marketing's potential in B2B requires mastering the art of internal influence Gain insights from top B2B marketers who reveal strategies to convince senior leadership about the value o...
Unveiling the Epic Mistakes That Transformed CMOs from Retail Giants Tesco, Costa, and Octopus
Gain valuable insights from top marketing leaders at Tesco, Costa Coffee, and Octopus Energy as they share their transformative experiences and offer expert advice on overcoming challenges in your mar...
Reviving Co-op: Unveiling a Membership Makeover for Enhanced Engagement
Unlocking the power of creativity: Co-op's top marketer shares insights on enhancing membership visibility A compelling panel discussion at Marketing Week's Festival of Marketing explores innovative s...
The Power of Segmentation: Unlocking Marketing Success
Discover the future of marketing with Mark Ritson as he analyzes industry trends and challenges in 2023 Gain insights on effective targeting and positioning strategies for your business Don't miss out...