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Unprecedented Partnership: Dentsu and VideoAmp Revolutionize Cross-Publisher Audience Targeting
Dentsu and VideoAmp revolutionize the advertising industry by offering guaranteed audience purchases across top publishers like Paramount, NBCU, Warner Bros Discovery, and others, marking a significan...
The Customer Experience Revolution: Unveiling the Secret Behind First Direct's Success
First Direct's CEO Chris Pitt prioritizes bolstering the bank's infrastructure over marketing expenditures, aiming to enhance its low awareness score and ensure superior customer experience
Lloyds Banking Group hires renowned global CMO to revolutionize its marketing strategy
Lloyds Banking Group hires Suresh Balaji as their new CMO, starting on 16 Oct Previously, he held the position of global head of marketing and communications at Standard Chartered
Revolutionizing McDonald’s: How First-Party Data is Shaping the Brand's Future
McDonald’s US CMO achieves a remarkable turnaround with its loyalty program and culturally impactful campaigns, successfully establishing a connection with the youth market
Level Up Your Ride: Ford Unveils Ultimate Gamer Van for Epic TwitchCon Road Trip
Ford partners with Wieden+Kennedy, Mindshare, and Full Squad Gaming to create an epic gamer van for TwitchCon road trip, showcasing their enhanced commitment to the gaming community
Mars Petcare revolutionizes branding with groundbreaking appointment
Mars Petcare hires Najoh Tita-Reid as their inaugural Chief Brand & Experience Officer, aiming to enhance consumer engagement and fuel growth across their diverse range of brands and services
Domino's innovative rewards program offers free 'craving rescue' pizza
Domino's new rewards program offers customers an unexpected and delicious solution during challenging times Partnering with agency of record Work in Progress, the campaign introduces 'emergency pizza'...
Unveiling the Secret Sauce to Celsius' Unmatched Disruption Dedicated to Gen Z
Celsius CEO discusses maintaining a disruptive brand image and Gen Z focus, with new endeavors including a national MLS sponsorship and partnerships with Dunkin' and Jersey Mike's Subs
The Unveiling of Olaplex's Game-Changing Strategy to Tackle TikTok's Dupe Culture
Discover the power of social listening! Olaplex's brilliant marketing move, Oladupé, tackles dupe culture on TikTok Collaborating with Movers+Shakers, this innovative campaign aims to captivate and en...
Unleashing the Power of CTV and OTT: PMG Acquires Camelot for Unparalleled Expertise
PMG boosts its capabilities in CTV and OTT through the acquisition of Camelot, gaining advanced expertise in these key areas This follows Camelot's recent partnership with iSpottv for improved measure...