All posts - Tag: Dentsu
Forecast: Dentsu Foresees 5% Surge in Global Ad Spend by 2024
With a promising kickoff to the year, advertisers are poised to capitalize on digital prospects, upcoming Olympic events, and the U.S. election in the coming months.
Dentsu's Commitment to Integration Strategy Amid Q1 Revenue Challenges
Despite Q1 revenue decline, Dentsu remains optimistic with a projected 1% organic growth for the year. Recently, the holding group unveiled its latest global brand initiative, 'Innovating to Impact,'...
Dentsu Innovates with AI-Powered Messaging Solution
Discover how Dentsu's latest messaging tool seamlessly blends AI technology with human interaction to deliver personalized chat experiences on various social and messaging platforms.
Dentsu Expands AI Capabilities with Amazon Web Services
Dentsu's adoption of Amazon Bedrock and Amazon SageMaker marks a significant expansion in the company's AI capabilities, enabling faster development and deployment of third-party and open-source model...
Dentsu Predicts 46% Growth in Advertising Industry as Brands Emphasize Attention over Reach
Amid a fragmented media landscape and rising ad volumes, brands are shifting focus from reach to attention, leading to a projected 46% growth in the ad market This article explores the impact of these...
Unprecedented Partnership: Dentsu and VideoAmp Revolutionize Cross-Publisher Audience Targeting
Dentsu and VideoAmp revolutionize the advertising industry by offering guaranteed audience purchases across top publishers like Paramount, NBCU, Warner Bros Discovery, and others, marking a significan...
