Marketing - Basic & Advance Theory, Concepts, Case studies, News - Trang 124

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Nestlé's Strategic Marketing Boost delivers outstanding results

Nestlé's boosted marketing efforts and price hikes are set to deliver a robust Q4 performance, although concerns linger over its growth in crucial sectors

Unleashing the Power of Identity: How Inspire Brands Dominates the Marketing Game

Unlocking the power of data, Inspire Brands leverages unified consumer insights to drive transactions By placing identity at the heart of its marketing strategy, Chief Media Officer Travis Freeman rev...

Revolutionizing Brand Partnership Efficiency: Snap's Game-Changing Solutions for Streamlining Creator Collaboration

Snap introduces new solutions to help brands streamline creator partnerships, including a Creator Discovery API, enhanced midroll ad placement, and improved tools for creators to clearly label branded...

Revitalizing General Mills' Fruit Snack Brands: A Game-Changing Move to Outsmart Competitors

General Mills revamps fruit snack brands with bold assets and innovative sonic branding to combat disruptors Execs reveal at Advertising Week how this strategy aims to make Gushers and other brands st...

Unveiling Netflix's Surprising Revenue Strategies Beyond Ads

Netflix raises prices and intensifies efforts to curb password sharing in a bid to expand its advertising business and diversify revenue streams

EE Unveils Game-Changing Brand Overhaul, Taking Brand Equity Transfer to New Heights

EE undergoes a monumental brand refresh, distancing itself from its telecoms background and positioning to become the leading subscription business in the UK

Pernod Ricard Remains Committed to Advertising Investments Despite Challenging Sales

Pernod Ricard remains committed to its advertising and promotional expenditure, allocating 16% of its net sales to this budget With a focus on maximizing effectiveness, the company plans to leverage b...

Unlocking Strategic Opportunities: Navigating UK's Economic Outlook in a Slowing Marketing Budget Growth

Despite economic uncertainty, UK marketing budget growth remains steady as companies shift focus to main media investments and reduce sales promotion spend, reveals IPA Bellwether report

Unmasking the $84B Ad Fraud Crisis: Empowering Marketers as Ultimate Shot-Callers

Amidst rising ad fraud worth $84B, Video Advertising Bureau CEO Sean Cunningham proposes a plan for brands to regain control as 'apex shot-callers' in the industry through ad-tech transparency

Unlocking P&G's Growth Potential: Strategic Price Increases Drive Volume Recovery

Consumer goods giant P&G focuses on product superiority to drive price increases and regain volume growth, as it remains committed to its strategy of raising prices