
This website provides you knowledges related to Marketing, Business and Entertainment news such as Movies, Gaming, Celebrity, Technology...
Nestlé's boosted marketing efforts and price hikes are set to deliver a robust Q4 performance, although concerns linger over its growth in crucial sectors
Unlocking the power of data, Inspire Brands leverages unified consumer insights to drive transactions By placing identity at the heart of its marketing strategy, Chief Media Officer Travis Freeman rev...
Snap introduces new solutions to help brands streamline creator partnerships, including a Creator Discovery API, enhanced midroll ad placement, and improved tools for creators to clearly label branded...
General Mills revamps fruit snack brands with bold assets and innovative sonic branding to combat disruptors Execs reveal at Advertising Week how this strategy aims to make Gushers and other brands st...
Netflix raises prices and intensifies efforts to curb password sharing in a bid to expand its advertising business and diversify revenue streams
EE undergoes a monumental brand refresh, distancing itself from its telecoms background and positioning to become the leading subscription business in the UK
Pernod Ricard remains committed to its advertising and promotional expenditure, allocating 16% of its net sales to this budget With a focus on maximizing effectiveness, the company plans to leverage b...
Despite economic uncertainty, UK marketing budget growth remains steady as companies shift focus to main media investments and reduce sales promotion spend, reveals IPA Bellwether report
Amidst rising ad fraud worth $84B, Video Advertising Bureau CEO Sean Cunningham proposes a plan for brands to regain control as 'apex shot-callers' in the industry through ad-tech transparency
Consumer goods giant P&G focuses on product superiority to drive price increases and regain volume growth, as it remains committed to its strategy of raising prices