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Enhancing Programmatic Precision: RTB House Harnesses Generative AI
RTB House harnesses generative AI for enhanced programmatic accuracy, leveraging first-party publisher data The cutting-edge ContentGPT tool offers unparalleled reader insights, surpassing traditional...
Interbrand report highlights only a 57% increase in brand value, indicating ongoing economic challenges
Despite economic challenges, brand value experiences a modest 57% growth, hinting at factors like cautious leadership, a lack of growth mindset, and uncertainty as potential causes
Las Vegas ignites extravagant celebrations at Super Bowl with their latest campaign
Las Vegas revolutionizes Super Bowl celebrations with a captivating campaign featuring Chad Ochocinco Johnson reenacting iconic touchdown celebrations, showcasing the evolution of football advertising...
Exploring Mental Well-being and Consumer Trust: 5 Intriguing Statistics for the Week
Get ready for the week ahead with intriguing stats! Discover Gen Z's skepticism towards brands' mental health efforts, a surge in consumer confidence, Aldi's Christmas ad success, marketing firms lack...
Highlights and Lowlights of Black Friday 2023
Black Friday 2023 witnessed a surge in mobile shopping, as consumers embraced the convenience of online purchases Meanwhile, a few analysts revised their season forecast, highlighting the dynamic natu...
Exploring Google and NBCU's Exclusive Ads at the Macy's Thanksgiving Day Parade
Experience the magic of Macy's Thanksgiving Day Parade with Google and NBCU's innovative custom ads Witness the Radio City Rockettes' captivating journey as they showcase the extraordinary AI-powered...
Honda's Immersive AR Murals Highlight Electric Vehicles for Holiday Shoppers
Honda's interactive AR murals blend digital content seamlessly with the sky using sky segmentation technology, creating captivating OOH activations at outdoor shopping centers for holiday shoppers
Exploring the Evolution of Customer Interaction: The Increasing Role of QR Codes
Enhancing customer experiences with QR codes: Streamlining complex journeys and connecting touchpoints for seamless interactions
End-of-year rally in consumer confidence persists amid ongoing uncertainty
Consumer confidence rises as GfK index shows positive uplift, yet uncertainty looms amid anticipation of Autumn Statement impact
2023's Most Effective Christmas Ads: Coca-Cola vs Aldi
Coca-Cola and Aldi's Christmas ads top the effectiveness rankings of 2023, according to data from System1 and Kantar