Exploring Google and NBCU's Exclusive Ads at the Macy's Thanksgiving Day Parade

Article Brief:

NBCUniversal has partnered with Google to provide an exclusive look at the Macy’s Thanksgiving Day Parade, featuring behind-the-scenes footage with assistance from the Radio City Rockettes, as disclosed to Our Website.

Three 30-second custom ads will be shown during the broadcast, featuring a well-known dance group as they prepare for their performance using Google's new Pixel 8 smartphone and its artificial intelligence-powered photo- and video-editing capabilities. The campaign is facilitated by NBCUniversal's Spotlight+ ad product, guaranteeing prime placement for advertisers on linear properties and partner sites. Google Pixel is the inaugural advertiser to take advantage of this opportunity since its introduction at Peacock's NewFronts earlier in the year.

Article Insight:

Google and NBCUniversal's creative teams are working together to capture the excitement of the Macy's Thanksgiving Day Parade with a series of commercials showcasing the tech giant's Pixel 8 and providing viewers with a special behind-the-scenes look at the festivities. This collaboration marks the second consecutive year that the two companies have teamed up for the holiday event, known for its live performances and iconic character-themed floats and balloons.

Google's custom creative featuring the Rockettes will be shown on NBC during linear TV and on Peacock during the livestream, as well as in Spanish versions on Telemundo. Additionally, a separate Google holiday commercial called "La Foto" will debut on English-language programming during the parade broadcast. This commercial showcases the Pixel 8's AI-powered features, such as Best Take, which selects the best individual member from a series of group photos taken in rapid succession.

The Rockettes ads also highlight the Pixel 8's Audio Magic Eraser, which eliminates distracting noise in videos, and Magic Editor, a generative AI tool that helps users quickly adjust qualities like lighting in their photos. The goal is to demonstrate how the Pixel 8's technology can accurately capture important moments despite the hustle and bustle of the holiday season.

To remain top of mind during the gift-giving season, Google is utilizing a product called Spotlight+, which was initially introduced at Peacock's NewFronts presentation. This tool provides brands with a prime time position across NBCUniversal’s One Platform properties and partner sites, allowing them to reach an estimated 30 million people, as stated on the entertainment giant’s website. Spotlight+ is designed to assist with mass reach, brand identity and awareness, and product launches.