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Denny's selects Mindshare and Finn Partners as new AORs
Denny's chooses Mindshare for audience and media strategy, and Finn Partners for effective public relations, solidifying their new AORs
Enhanced Citrus Bowl Sponsorship by Cheez-It includes In-Stadium Barbershop and Spa Experience
Experience a unique blend of sports and relaxation at the Citrus Bowl sponsored by Cheez-It Indulge in cheez-scented massages and pamper yourself with trendy mani/cheddiz nail treatments Kellanova's b...
Competition Authority Initiates Inquiry into Grocery Store Loyalty Programs
Starting in January, the Competition and Markets Authority will scrutinize supermarket loyalty schemes and food pricing, aiming to uncover potential anti-competitive practices (165 characters)
The Art of Harnessing Pop Culture Nostalgia: Unveiling the Most Brilliant Marketing Campaigns of 2023
Brands navigate global challenges by tapping into pop culture nostalgia in the best marketing campaigns of 2023, employing iconic characters, AI innovation, celebrity endorsements, and visual revamps...
Toyota emphasizes shared experiences and practicality in advertisements for Uber Eats and ride-hailing apps
Experience the perfect blend of convenience and connectivity with Toyota's latest ad campaign on Uber Eats and Uber ride apps Discover the innovative 2024 Toyota Grand Highlander through a branded sto...
Walmart's Holiday-themed Rom-Com Seamlessly Blends Content and Shopping
Walmart's holiday campaign seamlessly integrates content and commerce, with ads on TikTok, Roku, and YouTube offering a curated assortment that strikes the perfect balance between inspiration and impu...
Do Environmental Messages Truly Influence Ad Effectiveness? Unveiling the Data-Driven Facts
New research by ITV and System1 shows that environmentally-focused advertising has great potential for effectiveness, debunking previous claims that such messages have no impact
Mars utilizes recycled advertisements for M&Ms and Twix to advance net-zero efforts
Mars breathes new life into iconic commercials for M&Ms and Twix to champion their net-zero progress on climate action with the captivating Healthy Planet Productions campaign
Pop-Tarts introduces delectable mascot for debut bowl game
Pop-Tarts introduces an exciting edible mascot for the first-ever bowl game, aligning with their fresh creative approach The winning college football team will savor this delightful snack as part of t...
Unveiling 2023's Marketing Mishaps: Unraveling a Wider Predicament?
2023's marketing fails fuel industry concerns amidst contentious election year and rising backlash against wokeness