Toyota emphasizes shared experiences and practicality in advertisements for Uber Eats and ride-hailing apps
Experience the perfect blend of convenience and connectivity with Toyota's latest ad campaign on Uber Eats and Uber ride apps Discover the innovative 2024 Toyota Grand Highlander through a branded storefront on Uber Eats and an interactive ad in Uber's ride app that lets you explore the spacious trunk
Article Brief:
Toyota has partnered with Uber to utilize its advertising opportunities on both the Eats and ride-sharing platforms as part of a new campaign highlighting the 2024 Grand Highlander, as revealed by information shared with Our Website.
Utilizing Uber's own data, the Toyota Grand Highlander now has a dedicated storefront on Uber Eats, providing a convenient option for busy parents to purchase snacks or meals. Additionally, a interactive ad in the Uber ride app allows users to virtually fill the car's trunk with various items. This campaign demonstrates the potential for auto brands to connect with users of Uber's platforms as the company expands its advertising business with the aim of generating $1 billion in advertising revenue by 2024.
Article Insight:
Toyota's partnership with Uber demonstrates the company's ongoing focus on promoting shared family experiences and the practicality of its vehicles. As part of this strategy, Toyota launched the "Life’s Grander in the Grand Highlander" campaign in September, a collaborative effort involving multiple agencies to showcase the new midsize SUV.
Uber’s first-party data and ad units for Eats and the ride app offer Toyota the chance to engage with busy consumers. According to press materials, Toyota is the first U.S. automaker to launch a campaign on both the Eats and ride platforms.
Through Uber Eats, consumers can access the Toyota Grand Highlander Storefront, making it convenient to order food and receive a $5 discount on orders of $20 or more, providing an incentive for use. In the ride app, Journey Ads feature a playable ad called Cargo-Cram, where players are tasked with filling the cargo space of the Grand Highlander and scoring points for each piece of cargo placed, enabling them to progress to new levels.
Seho Lee, head of strategic verticals sales at Uber’s advertising division, stated in a press release about the campaign, "We constantly seek to bridge the gap between going where you want and obtaining what you need."
