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Protecting Brands from Private Label Impact: P&G Finance Chief Emphasizes Product 'Superiority'
P&G finance chief: Focusing on product quality has safeguarded brands from private label impact, prompting the consumer goods giant to revamp its product portfolio and combat stagnation
State Farm delves into the lives of NFL players and their 'home team'
State Farm's 'Home Team' collaboration with Team Whistle and Optimum Sports offers an exclusive glimpse into the lives of NFL players and their 'at-home teammates', seamlessly combining brand messagin...
Peter Field: Marketers' Lack of Investment in TV Advertising Hinders Success
TV advertising is often overlooked in favor of digital platforms, but analyst Peter Field emphasizes its strength in delivering impactful messages Discover why he believes marketers should invest more...
Programmatic Spend: Only 36% Reaches Targeted Consumers Due to Cost Waterfall
Marketers are missing out on $22 billion in efficiency gains, as only 36% of programmatic spend actually reaches consumers due to the 'cost waterfall' This represents a significant opportunity for imp...
Super Bowl LVIII: A Comprehensive Analysis of Every Advertisement
Get ready for Super Bowl LVIII! Stay updated on all the exciting brand announcements leading up to kickoff on Feb 11 at Allegiant Stadium in Las Vegas Don't miss out on the latest buzz and epic ads in...
Mastering the Creator Economy: A Brand's Essential Guide
Master the creator economy with Artlist's Trend Report 2024 Level up your brand by focusing on content creation, pushing boundaries, leveraging local talents for global impact, hiring creative powerho...
Hellmann’s Scores Touchdown with ‘Game-Changing’ Super Bowl Ad
Hellmann's amps up its Super Bowl game with a game-changing 30-second ad, crafted by Wunderman Thompson This impactful spot aims to tackle food waste head-on, showcasing Unilever's commitment to susta...
Embracing Connectivity: Smirnoff's Global Campaign Celebrates the Power of Connection
Smirnoff's captivating global campaign aims to revive emotional connections by leveraging insightful data, igniting a sense of unity and togetherness among individuals
Brand Differentiation: Driving Marketing Effectiveness, According to On the Beach CEO
On the Beach CEO attributes improved marketing effectiveness to brand differentiation, resulting in reduced marketing spend from 45% to 38% of revenue The travel brand's strategic focus on offline cha...
Sainsbury's Remarkable Market Dominance: Unparalleled Success Driven by Premium Products and Competitive Prices
Sainsbury's successful market share growth in a decade is attributed to its strategic approach of prioritizing both premium products and competitive prices, resulting in a 04% increase