Super Bowl LVIII: A Comprehensive Analysis of Every Advertisement

Despite the impact of budget restrictions, marketers are fully committed to participating in Super Bowl LVIII, set for Feb. 11, 2024. CBS had sold the majority of its Super Bowl advertising space by November, with a 30-second ad going for between $6.5 and $7 million. This price is consistent with the cost from the previous year, suggestive of a stagnant TV advertising market.

Despite this, advertisers are still eager for the big event due to sustained consumer interest. The 2023 Super Bowl, aired by Fox, drew in a record-breaking audience of over 115 million viewers, up 2% from the year before. The upcoming Super Bowl LVIII Halftime Show, featuring Usher, will be sponsored by Apple Music for the second consecutive year following a ten-year run by Pepsi.

The preferred strategies for marketers during the big game and the potential impact of new trends, such as generative artificial intelligence, remain to be seen. Super Bowl LVIII will take place at Allegiant Stadium in Las Vegas, marking a significant milestone after the city's two-decade ban on running Super Bowl campaigns due to the growing focus on sports betting in sports marketing. Our Website will keep this tracker updated with all brand announcements leading up to the game, so be sure to check in for the latest news on advertising's most extravagant annual showcase.