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Unilever Expresses Disappointment Over CMA's Greenwashing Investigation
Unilever faces CMA investigation for potential greenwashing, leaving the company surprised and disappointed by the accusations of misleading consumers
Expanding Domino's UK: CEO Explores Acquisition of New Brand for Growth
Domino's UK CEO considers acquiring a second brand to enhance growth potential through strategic utilization of digital investments, expertise, and franchise network, aiming to maximize capabilities a...
IPG Mediabrands Teams up with Amazon for Ad-Supported Streaming
Amazon partners with IPG Mediabrands in a three-year deal, expanding its ad-supported streaming service and attracting a wide range of potential advertisers to its platform
Coca-Cola Collaborates with Hollywood Stars for Festive Short Films
Coca-Cola taps Hollywood stars Octavia Spencer and Colm Meaney to bring their festive campaign to life, showcasing captivating Christmas shorts that elevate their branded content
Twitch Unveils Annual Recap: Introducing Exciting Game and Expanding Marketing Initiatives
Twitch's annual recap gets a boost with a new game and targeted marketing, strengthening its end-of-year community celebration
Dentsu Predicts 46% Growth in Advertising Industry as Brands Emphasize Attention over Reach
Amid a fragmented media landscape and rising ad volumes, brands are shifting focus from reach to attention, leading to a projected 46% growth in the ad market This article explores the impact of these...
Unveiling Out-of-Home Trends: 5 Intriguing Stats to Kickstart Your Week
Get ready for the week with key stats! Discover the impressive growth of out-of-home advertising, learn why B2B tech firms are boosting marketing budgets, explore Brits' aversion to ads on streaming s...
Pizza Hut Honors Delivery Drivers with QR Code Welcome Mat and Complimentary Pizza
Delivery drivers who spot the Reverse Delivery doormat can scan the QR code and enjoy a complimentary pizza, as Pizza Hut celebrates their crucial role in bringing joy to customers' doorsteps
BBC hires Absolut CMO as inaugural chief brand officer
The BBC strengthens its position by appointing Charl Bassil, an experienced FMCG marketer, as its first Chief Brand Officer, in response to significant challenges
Thanksgiving and Black Friday Football Broadcasts: Analyzing the Marketing Success
Retail ads during Amazon’s NFL Black Friday game scored big with viewers, 35% more effective in driving engagement compared to primetime averages, according to EDO's findings A marketing victory indee...