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Sky's Strategic Collaborations Take Center Stage as Consumers Seek Lasting Value
Sky strengthens partnerships to offer long-term value to consumers amid rising retention challenges and cost-of-living concerns, exemplified by its collaboration with Vue
The Ultimate Guide to Prioritizing Wellbeing and Landing Your Dream Job
Prioritize your well-being when job hunting: Top marketing leaders recommend trusting your instinct and staying grounded instead of obsessing over LinkedIn and being realistic
Unlocking the Power of Brand Strength: Why Financial Analysts Put it Above Leadership Quality, Reveals Research
City analysts recognize the influence of marketing on business growth, but are open to marketing spend cuts This highlights the importance of brand strength over leadership quality in the eyes of fina...
Breaking the Silence: Effective Strategies to Foster Collaboration between Marketers and Finance
Learn how to maintain a harmonious working relationship between the CMO and CFO, as three marketing experts share their insights at Marketing Week’s Festival of Marketing Discover strategies to avoid...
Unveiling Primark's Sustainability Agenda: CCO Addresses Greenwashing Concerns
Primark's chief customer officer, Michelle McEttrick, emphasizes the importance of big brands openly sharing their sustainability efforts to drive progress in the industry, even when faced with challe...
Nationwide's Epic Transformation: Unveiling a Fresh Look after Four Decades!
Nationwide embarks on a groundbreaking rebrand after almost four decades, accompanied by a refreshed brand platform to differentiate itself from conventional rivals
Unraveling the Journey: M&S's Marketing Director uncovers the coveted 'sweet spot'
M&S's marketing director, Anna Braithwaite, reveals how the iconic brand has successfully regained its momentum by striking the perfect harmony between fashion, excellence, and affordability
Unleashing the Power of Yorkshire Tea and On the Beach: The Perfect Blend of Traditional and Digital Media
Yorkshire Tea's marketing director emphasizes the importance of embracing both traditional and digital media channels, debunking the notion of an either/or approach Dom Dwight advocates for a holistic...
Influence Powerhouse: Unleashing Strategies for Unprecedented B2B Brand Investments
Unlocking brand marketing's potential in B2B requires mastering the art of internal influence Gain insights from top B2B marketers who reveal strategies to convince senior leadership about the value o...
Unveiling the Epic Mistakes That Transformed CMOs from Retail Giants Tesco, Costa, and Octopus
Gain valuable insights from top marketing leaders at Tesco, Costa Coffee, and Octopus Energy as they share their transformative experiences and offer expert advice on overcoming challenges in your mar...