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TikTok tests ad-free subscriptions, potentially influenced by changing EU regulations Similar to Meta's reported plans, the experiment aims to offer users an ad-free experience
Immerse yourself in the captivating world of Maybelline as they fuse music and makeup in a thrilling Roblox experience Discover exclusive music, play exciting minigames, experiment with virtual makeup...
Microsoft introduces a groundbreaking platform enabling retailers to effortlessly establish and expand their advertising ventures By granting access to their vast demand, ad supply, and audience, Micr...
Hi-Chew entices Gen Z to embrace a vibrant universe in their latest ad, Choose Different Choose Fun Created alongside Gigasavvy, this captivating campaign urges young consumers to explore a world burs...
Peet's Coffee aims to strengthen its loyalty program by introducing a unique 'Disloyalty Program' on National Coffee Day Customers can redeem rewards points from competitors like Starbucks and Dunkin'...
Mattel's Hot Wheels sparks imagination and resilience in kids with an exhilarating cinematic ad, showcasing the toy brand as more than just fun, but also as a powerful tool for fostering resilience an...
Threads continues to challenge X despite its slowing growth, according to analysis by Insider Intelligence With Meta's declining popularity and X's reduced user growth, Threads is poised to narrow the...
Panelists at the IPA’s EffWorks Global 2023 event expressed optimism about retail media's potential to bridge the gap between performance and brand marketing, highlighting the need for clarity on its...
The traditional sales funnel no longer aligns with B2B buyer journeys Leading brands like PwC, Goldman Sachs, and Jellyfish Global emphasize the need for a customer-centric approach, highlighting the...
Challenger brands have a unique chance to enter new markets during economic uncertainty as consumers become more cautious with their spending, according to research presented by Magic Numbers and VCCP...