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Revitalized Brand Strategy Catapults Pets at Home to Remarkable Growth
Pets at Home reports encouraging growth after investing £2m in a brand relaunch, according to CEO Lyssa McGowan The company's refreshed strategy has yielded positive results since May
The AA's Bold Quest: Unveiling the Power of Strategic Advertising
The AA aims to redefine its image beyond being a mere breakdown service With a strategy-first approach and tactical deployment, it undertakes a transformative journey in the face of evolving times
Unlocking the Roars: How Chessington Zoo's Hilarious Tactics Conquered the Battle for Attention
Chessington Zoo's humorous approach triumphed in capturing attention, as revealed by Kantar's 'The Works' study The magazine ad effectively conveyed its message, engaging and entertaining the audience
Kraft Heinz: Profit Margins Soar, Thanks to Successful Price Strategy
Kraft Heinz's solid Q2 results reveal a remarkable 180-point surge in gross profit margins to 333% CEO's commitment to increased investment in marketing and innovation is driving the company's success...
Molson Coors Pours $100m into Marketing to Edge Out Bud Light
Molson Coors CEO Gavin Hattersley announces a $100m increase in marketing spend, as Coors Light and Miller Light emerge triumphant over Bud Light, boasting a 50% larger market share since last year
Remembering the Unforgettable Legacy of Suki Thompson, the Iconic Chair of Oystercatchers
Suki Thompson, the inspirational entrepreneur and influential figure in the marketing industry, peacefully passed away at her residence on Sunday following a brave fight against cancer
Diageo's Strategic Marketing Boost to Outshine Competition and Delight Consumers Amidst Rising Prices
Diageo boosts marketing budget by nearly 6%, achieving impressive brand growth for Guinness and Johnnie Walker amidst rising prices
Unleashing the Secret to Future Success: Heineken CEO Reveals the Key to Pricing Power
Heineken's first-half profits dropped due to declining volumes caused by pricing strategies, highlighting the correlation between brand strength and future pricing capabilities
Unleashing Success: The Power of Effective Differentiation
Mark Ritson argues that relative differentiation, combined with distinctiveness, offers the ideal approach for brands In his article, he challenges the notion that these two concepts are in competitio...
From Chief Marketing Officer to CEO: Ottokar Rosenberger Takes the Helm at Rated People
Former CMO Ottokar Rosenberger resumes leadership at Rated People, the company he played a pivotal role in expanding as Chief Commercial Officer fifteen years ago