All posts - Tag: B2B Brands
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The Impact of B2B Brands Delivering on Customer Promises on Market Growth
Recent findings from the LinkedIn B2B Institute and Warc indicate that B2B brands that fulfill promises to customers experience a boost in positive brand performance metrics, leading to potential mark...
Why the Traditional Funnel Falls Short: B2B Brands Embrace Customer-Centric Alternatives
The traditional sales funnel no longer aligns with B2B buyer journeys Leading brands like PwC, Goldman Sachs, and Jellyfish Global emphasize the need for a customer-centric approach, highlighting the...
