All posts - Tag: Retail Media
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The Evolution of Retail Media: Embracing Offsite Programmatic Strategies
Discover the surge in retail media's prominence driven by offsite programmatic approaches, amidst concerns over transactions on subpar advertising platforms.
The Future of Retail Media: Navigating the In-Store Evolution
A deep dive into the changing landscape of retail media and the growing importance of in-store advertising in the digital age.
Unleashing the Power of Retail Media: Transforming the Intersection of Performance and Brand Marketing
Panelists at the IPA’s EffWorks Global 2023 event expressed optimism about retail media's potential to bridge the gap between performance and brand marketing, highlighting the need for clarity on its...
