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Breaking News: Tesco's Marketing Guru Alessandra Bellini Shocks Industry with Unexpected Departure
Alessandra Bellini, the renowned marketer who was crowned Marketing Week's Marketer of the Year in 2020, will depart from her role at Tesco by September's end Her departure will trigger a restructurin...
General Mills Bolsters Advertising Budget to Tackle Private Label Challenges
General Mills battles private label challenges by boosting ad spend and adopting a strategic approach with strong, impactful advertising for its pets business amidst declining profits
Unlocking the Power of Synergy: How to Foster Truly Collaborative CMO-CFO Relationships
New research by the CMO Council reveals a shocking reality: just 20% of CMO-CFO relationships truly embrace collaboration, highlighting a critical lack of intra-departmental synergy
Revolutionizing Retail: Unveiling Ocado's Winning Formula for Revenue Growth
Ocado's revenue growth rebounds as discounted pricing and successful customer acquisition strategy drive a 66% increase in active customers Strong Q3 results testify to their effective online grocery...
Top Brands Nominated for Channel 4's Diversity Award: Absolut and Durex Make the Cut!
Channel 4 unveils six brands, including Absolut and Durex, shortlisted for the prestigious £1m Diversity in Advertising Award 2023 This UK-based broadcaster celebrates creative ideas promoting diversi...
Unlocking the Truth: 5 Captivating Statistics to Kickstart Your Week
Stay informed with our concise roundup of the week's key stats From rising grocery prices to consumer infidelity, and the prevalence of imposter syndrome among marketers, to the surge in digital walle...
Boots takes social commerce to new heights with innovative Meta and TikTok campaigns
Beauty retailer Boots is embracing the power of social commerce by investing in Meta and TikTok to explore shoppable ads, capitalizing on the growing trend in ecommerce
Uncover the Lucrative Side of Pinterest: Unlocking the Secrets of B2B Marketing Investments
Pinterest’s B2B marketing lead, Grace MacDonald, emphasizes the importance of showcasing the revenue-generating potential when persuading stakeholders to invest in marketing
Unveiling the Bold Journey of a Marketer: From Big Brand to Startup Success Story
Discover Romain Jolivet's bold career shift as he leaves a successful 17-year tenure at Danone to spearhead the creation of La Vie, an innovative plant-based meat brand
Barclays Secures Marketing Marvel as Former O2 CMO Assumes Chief Marketing Role
Barclays names former O2 and Verizon marketing executive, Nina Bibby, as their new CMO, bringing her wealth of experience in telecoms to drive the bank's marketing strategies