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Unraveling the Journey: M&S's Marketing Director uncovers the coveted 'sweet spot'
M&S's marketing director, Anna Braithwaite, reveals how the iconic brand has successfully regained its momentum by striking the perfect harmony between fashion, excellence, and affordability
Unleashing the Power of Yorkshire Tea and On the Beach: The Perfect Blend of Traditional and Digital Media
Yorkshire Tea's marketing director emphasizes the importance of embracing both traditional and digital media channels, debunking the notion of an either/or approach Dom Dwight advocates for a holistic...
Influence Powerhouse: Unleashing Strategies for Unprecedented B2B Brand Investments
Unlocking brand marketing's potential in B2B requires mastering the art of internal influence Gain insights from top B2B marketers who reveal strategies to convince senior leadership about the value o...
Unveiling the Epic Mistakes That Transformed CMOs from Retail Giants Tesco, Costa, and Octopus
Gain valuable insights from top marketing leaders at Tesco, Costa Coffee, and Octopus Energy as they share their transformative experiences and offer expert advice on overcoming challenges in your mar...
Reviving Co-op: Unveiling a Membership Makeover for Enhanced Engagement
Unlocking the power of creativity: Co-op's top marketer shares insights on enhancing membership visibility A compelling panel discussion at Marketing Week's Festival of Marketing explores innovative s...
The Power of Segmentation: Unlocking Marketing Success
Discover the future of marketing with Mark Ritson as he analyzes industry trends and challenges in 2023 Gain insights on effective targeting and positioning strategies for your business Don't miss out...
Molson Coors Strikes Gold: How Bud Light Backlash Sparked an Unstoppable Company Transformation
Molson Coors CEO Gavin Hattersley believes that the US beer market has experienced a long-lasting change in favor of their Coors Light and Miller Lite brands, resulting in a significant shift in marke...
Tesco CEO Reveals Groundbreaking Perspective: Marketing is Not an Expense, It's the Key to Future Success
Tesco's CEO sees marketing as an investment, not a cost, as the company increases profit forecast due to lower food cost inflation The focus is now on emphasizing provenance and loyalty in their marke...
Surprising Twist: The UK’s Top Brands Experience a 14% Drop in Value! Uncover the Unexpected!
UK brands experience a significant 14% decline in brand value, contrasting with a mere 1% growth in 2022, as reported by BrandZ's latest UK ranking This raises concerns about the future prospects of U...
Boohoo Group's Bold Marketing Move: Weathering Short-Term Challenges and Safeguarding Brands
Boohoo Group remains committed to its brand's long-term health, doubling down on marketing despite a projected revenue decline of 12-17% for its 2024 fiscal year 'Backing winners' is their strategy fo...