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Under Armour overhauls marketing strategy amid declining prospects
Under Armour's new marketing strategy aims to boost its outlook by intensifying product marketing efforts and leveraging brand ambassadors such as basketball superstar Steph Curry
Coca-Cola Takes a Glimpse of the Year 3000 Inside Las Vegas Sphere with AI Technology
Coca-Cola leverages AI to imagine the future of Las Vegas on a grand scale with the introduction of Coca-Cola Y3000 Zero Sugar, a groundbreaking beverage co-developed with artificial intelligence
AI to Revolutionize the Agency Landscape in 2024, Predicts Forrester
AI will revolutionize the agency landscape by 2024, predicts Forrester As concerns about AI misuse grow, agency reviews will surge by 10%, potentially leading to the demise of digital agencies as this...
TikTok soap opera unfolds in Unilever's #CleanTok sponsorship saga
Unilever's captivating #CleanTok sponsorship campaign takes the cleaning trend by storm, cleverly engaging Gen Z viewers with animated home care products in an exciting content series
The definitive roadmap to aligning sales and marketing
Increase sales and marketing synergy with this practical guide Discover how LexisNexis leveraged account-based advertising to achieve an impressive 18% boost in opportunity creation
Unveiling Uber's Effective TikTok Creator Strategy: Going Beyond Superficial Metrics
Discover how Uber's TikTok creator strategy propelled their brand to over 750,000 followers in just one year Get insights from Phil Rosario, Uber's global social media lead, on leveraging creators and...
Domino's gears up for UK launch of loyalty program
Domino's plans to introduce a loyalty scheme in the UK, aiming to increase purchase frequency However, CEO Andrew Rennie emphasizes that the scheme alone won't be a magical solution to boosting the br...
John Lewis Unveils Festive 2023 Campaign to Boost Customer Engagement
John Lewis sparks holiday magic with an unconventional twist! Trading their traditional tree for a melodious venus flytrap, the renowned retailer aims to captivate hearts and convert shoppers in their...
Record-breaking £95bn Channeled into Christmas Advertising by Brands
Brands are set to spend a record £95bn on Christmas advertising, with a 48% increase attributed to inflation This surge reflects the growing recognition of the advantages offered by festive advertisin...
Kraft Real Mayo's Mission: Dominating Digital Searches with an Unlikely Contender
Kraft Real Mayo aims to make 'moist' the Word of the Year by hacking search results, using a Twitch livestream as part of their creative campaign to persuade Merriam-Webster