Coca-Cola Takes a Glimpse of the Year 3000 Inside Las Vegas Sphere with AI Technology

Article Brief:

Coca-Cola will takeover the Sphere in Las Vegas as part of a week-long "Destination Y3000" experience, per details shared with Our Website.

From Nov. 13 onwards, the Sphere's Exosphere will undergo a revolutionary makeover, resembling a futuristic cityscape. This stunning architectural transformation finds its inspiration from the Y3000 AI Cam, an innovative tool empowered by artificial intelligence. With this tool, consumers can effortlessly convert their ordinary photographs into extraordinary futuristic visuals.

To celebrate the introduction of Coke's AI-co-created Y3000 Zero Sugar beverage, the brand has organized a grand event on Nov. 9 in Las Vegas. This exciting gathering will feature an enthralling performance by Marshmello, accompanied by a mind-blowing holographic appearance by the Jonas Brothers.

Article Insight:

Coca-Cola is upholding its commitment to artificial intelligence (AI) as it introduces Y3000, a beverage that was released in September and is touted as the inaugural flavor born from collaboration between human experts and AI technology. Coke Y3000 represents the latest version of the Coke Creations platform, which aims to capture the attention of the younger demographic by offering drinks inspired by various moods and experiences.

Coca-Cola Creations has consistently embraced a digital-first approach for nearly two years. Through the power of technology and innovation, they have been able to connect with fans worldwide. The launch of Coca-Cola Y3000 Zero Sugar allowed fans to explore the future with AI technology. Now, they are bringing futuristic experiences to life in the physical world for fans to enjoy. Oana Vlad, senior director for global strategy at the Coca-Cola Company, stated that they are excited to unveil these experiences.

Coke Y3000 not only tastes like a Coca-Cola from the future but also serves as a platform for the brand to showcase future-facing experiences. One of these experiences is the residency at the Sphere in Las Vegas. This music and entertainment venue has gained popularity for its impressive size and scope, despite facing financial troubles and the resignation of its CFO. It has hosted concerts by U2 and screened a film by Darren Aronofsky, becoming a noteworthy pop culture phenomenon this year.

Coke's Sphere takeover will showcase a harmonious blend of nature and innovation, highlighting the potential of technology. To amplify their focus on AI, Coke is integrating user-generated photos using the Y3000 AI Cam. Additionally, they will introduce a fashion-forward capsule collection in collaboration with Ambush. The campaign was created by Virtue and WPP Open X/Ogilvy.

In addition to the captivating visuals that will undoubtedly circulate on social media, Coke is hosting an immersive experience. This includes a stunning holographic appearance by popular pop group, the Jonas Brothers, as well as a special performance by Marshmello, who collaborated with Coke on the Coke Creations beverage last year. Attendees will have the opportunity to sample the Y3000, utilize the Y3000 AI Cam, and even try on garments from the capsule collection using interactive mirrors.

Coca-Cola has been at the forefront of utilizing generative AI in its products and marketing. In March, the brand introduced a platform called "Create Real Magic," which merges OpenAI's GPT-4 and DALL-E technologies. This initiative aims to inspire consumers to create AI art that is branded with Coca-Cola. The company has also employed generative AI to produce music and QR codes. Additionally, Coca-Cola plans to expand the "Create Real Magic" concept as part of its new holiday campaign.