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Consumer confidence grows ahead of Christmas, yet underlying concerns persist
Consumers' optimism grows as Christmas approaches, but underlying concerns persist, says GfK's latest consumer confidence barometer
Peloton Appoints Its Second CMO Within 12 Months
Peloton appoints Lauren Weinberg as its new CMO, succeeding Leslie Berland Weinberg, formerly leading marketing at Intuit, takes over the role after a brief two-month tenure by Berland
M&M’s Makes Super Bowl Comeback Amid Controversial Stunt
M&M's makes a triumphant comeback to the Super Bowl after a controversial pause, as the Mars brand embraces its purpose to tackle the confusion caused by its spokescandies' absence in last year's spot
YouTube strengthens brand safety measures for expanding Shorts format
Enhancing brand safety for YouTube's expanding Shorts format, Integral Ad Science and DoubleVerify introduce advanced capabilities to ensure ads are strategically placed alongside appropriate content
Etsy Eliminates CMO Position in Response to Sluggish Sales, Reducing Staff by 11%
Etsy slashes jobs, including CMO Ryan Scott, as it grapples with stagnant sales, resulting in an 11% reduction in staff
MoonPie Aims to Satisfy Cosmic Cravings: Treats for Extraterrestrial Taste Buds
MoonPie targets extraterrestrials with encrypted outdoor ads following UAP hearings, collaborating with AOR Tombras to create messages exclusively decipherable by alien species
Adidas Introduces Interactive Offerings on Roblox
Adidas revolutionizes the digital landscape by introducing virtual pop-up stores on Roblox, offering an exclusive range of licensed digital clothing and personalized outfits, enriching the platform fo...
Cast Your Ballot: Select the Top Marketing Campaign of 2023 - Quarterfinals
Get ready to choose the ultimate marketing campaign of 2023! After an intense group stage, only eight contenders remain Through a random draw, four thrilling head-to-head battles have been formed Whic...
Papa John's Partners with The Martin Agency and Carat in Advertising Revamp
Papa John's selects The Martin Agency and Carat to revamp their marketing strategies, focusing on cultural resonance, enhanced targeting, and customer loyalty
Oscar Mayer and Mint Mobile Unite to Spread Bacon Love in Nationwide Promotion
Get ready for a sizzling deal! Oscar Mayer and Mint Mobile join forces for the mouthwatering A Side of Bacon campaign Score free bacon when you buy a three-month wireless plan, plus exciting partnersh...