MoonPie Aims to Satisfy Cosmic Cravings: Treats for Extraterrestrial Taste Buds

Article Brief:

MoonPie, the purveyor of marshmallow-filled snacks, ran a global ad campaign targeted at extraterrestrials, according to details shared with Our Website.

Teaming up with the agency of record Tombras, the brand sought the expertise of passionate individuals who specialize in studying unidentified anomalous phenomena (UAP) to create targeted messaging for its extraterrestrial audience.

This collaboration led to the development of a collection of out-of-home (OOH) advertisements written in a language believed to be comprehendible only by extraterrestrial beings, strategically placed in UAP "hotspots" such as Washington, DC, and Roswell, New Mexico. The goal of MoonPie is to take advantage of the increased curiosity surrounding UAPs following recent congressional hearings.

Article Insight:

July’s congressional hearings on UAPs — a technical term similar to UFOs — generated a wave of discussion about the potential existence of extraterrestrial life on Earth, following the disclosure of information about the presence of “non-human biologics.” This development elicited a mix of excitement and skepticism from the general public, along with the usual conspiracy theories. MoonPie saw this as an opportunity for marketing, leading to the creation of unconventional, futuristic outdoor advertisements and a four-minute video detailing the brand’s approach to developing the campaign.

MoonPie teamed up with a group of UAP researchers, including retired U.S. Navy Chief and activist Sean Cahill, linguistics expert Daniel Oberhaus, and Holly Wood, communications director at Investigate the Unknown, a platform dedicated to bringing mysterious phenomena to the mainstream.

Months of work culminated in the public launch of the campaign, featuring both static and mobile billboards, airplane and boat banner ads. The campaign strategically targeted areas known for UAP activity, such as Roswell, DC, Times Square, Cape Canaveral, London, and Tokyo, and concluded with a drone light show over the Pyramid of the Sun in Teotihuacan, Mexico. MoonPie's outdoor ads claimed to be tailored for non-humans, drawing inspiration from the aesthetic of dystopian settings seen in movies like "Blade Runner."

MoonPie continues its pursuit of initial contact with extraterrestrial life through advertising. The company has established a website featuring informative content about UAPs and has committed to designating the first alien to make itself known as the official MoonPie "Alien-fluencer."