Oscar Mayer and Mint Mobile Unite to Spread Bacon Love in Nationwide Promotion
Get ready for a sizzling deal! Oscar Mayer and Mint Mobile join forces for the mouthwatering A Side of Bacon campaign Score free bacon when you buy a three-month wireless plan, plus exciting partnerships with businesses across the nation Don't miss out on this irresistible offer!
Article Brief:
Oscar Mayer kicked off a new nationwide initiative, "A Side of Bacon," in collaboration with Mint Mobile, the wireless service company owned by Ryan Reynolds, as per information provided to Our Website.
The core of the campaign is a 15-second advertisement promoting a deal that offers consumers a free coupon for Oscar Mayer bacon when they purchase a three-month Mint Mobile plan. In addition, Oscar Mayer is collaborating with local businesses to provide consumers with free bacon when making purchases.
The campaign, "A Side of Bacon," will also include out-of-home, social media, and partnerships with content creators. This initiative is an expansion of Oscar Mayer's "Keep it Oscar" platform and follows several creative endeavors from both the Kraft Heinz brand and Mint Mobile this year.
Article Insight:
Oscar Mayer is embarking on a mission to demonstrate the indispensability of bacon as a complement to any purchase, as evidenced by its “A Side of Bacon” initiative. The campaign kicks off with a collaboration with Mint Mobile, offering customers who sign up for the wireless service a complimentary side of bacon. This strategic move unites two brands that have both embraced innovative marketing strategies, such as Mint’s utilization of generative artificial intelligence in its advertising and Oscar Mayer’s reimagining of the iconic Wienermobile as a wedding chapel in Las Vegas.
Kicking off the campaign is a 15-second spot starring Reynolds, who is often a focal point in Mint’s ads. The spot begins with Reynolds introducing a new deal for consumers allowing them to get three months of premium wireless service for free with the purchase of any three-month plan, noting that it’s a “great way to save clams,” cheddar and bread, before settling on bacon, at which point Oscar Mayer branding prompts the additional free bacon offer to those who visit a dedicated microsite.
To learn more about the campaign, consumers are encouraged to visit a separate microsite or follow Oscar Mayer and Mint Mobile on Instagram. The "A Side of Bacon" campaign was created by Johannes Leonardo, in collaboration with Starcom's P57 for U.S. media and Zeno Group for public relations and creator activations.
In addition to the partnership with Mint Mobile, Oscar Mayer has teamed up with local businesses in Atlanta, New York City, and Florida to offer free bacon to customers with a purchase from a variety of establishments, including a tattoo parlor, scuba diving facility, dental office, and more, as per details shared with Our Website. Businesses such as Leisure Centre Vintage Clothing, Grandview Tattoos, and European Wax Center in New York will provide ready-to-eat bacon to customers who make a purchase. Furthermore, all partner locations will showcase campaign creative with a QR code for customers to add Oscar Mayer bacon to their in-store purchases.
Oscar Mayer's newest campaign is an extension of the "Keep it Oscar" brand platform introduced in 2021, focusing on promoting unity and lighthearted fun. In addition to the make-shift Vegas wedding chapel, other recent activations from the platform include rebranding the Wienermobile as the Frankmobile, the vehicle's first change since its debut in 1936.
