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Amazon boosts advertising efforts with new hire in Prime Video
Amazon hires Jeremy Helfand, previously from Disney, to spearhead advertising expansion for Prime Video, leveraging his expertise in streaming ad strategies for platforms like Hulu and Disney+
Cracking the Code: 3 Vital Insights for Marketers in Navigating Cookie Deprecation
Prioritize zero- and first-party data and stay consumer-centric to tackle cookie deprecation effectively, advises Tim Braz, Chief Revenue Officer at PCH Media Take action now by testing targeting opti...
Snap partners with Samba TV for audience measurement in entertainment advertising
Snap partners with Samba TV to provide entertainment advertisers with valuable campaign insights, measuring the effectiveness of their ads in driving viewership to both linear and streaming programs
Victorious Sacrifice: Pop-Tarts' Edible Mascot Triumphs on the Campaign Trail
Kellanova brand's hilarious game-day activation took social media by storm, showcasing a dark and quirky sense of humor that propelled them to victory
Collaborative Creation of Streaming Ad Formats: GroupM Joins Forces with Disney, NBCU, and More
GroupM partners with top media companies including Disney and NBCU to develop innovative ad formats for streaming, fostering better compatibility as the ad-supported streaming industry expands
Peloton amplifies fitness classes on TikTok to target Gen Z
Peloton revolutionizes fitness marketing by collaborating with TikTok, amplifying their accessibility-focused brand positioning through a co-branded content hub
Tinder Broadens Worldwide Brand Presence in Anticipation of Dating Sunday
Tinder gears up for Dating Sunday, online dating's busiest day, with an enhanced global brand platform The creative campaign, It Starts With A Swipe, is tailored for Gen Z, capturing their attention a...
Bounty and Legendary NFL Players Tackle Post-Wings Cleanup and Football Discussion
Bounty, the leading paper towel brand by Procter & Gamble, teams up with NFL legends for an exciting pre-Super Bowl campaign Get ready for an exclusive social content series that combines wing-eating,...
Boots Achieves Record-Breaking Digital Sales on Black Friday
Boots achieves historic digital sales on Black Friday, marking their most successful day ever on bootscom
Next sees better than expected Christmas sales thanks to strong online presence
Next credits its robust online services for exceeding sales expectations during the Christmas season, with strong full price sales in November and December The company anticipates continued online gro...