All posts - Tag: Next
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Next sees better than expected Christmas sales thanks to strong online presence
Next credits its robust online services for exceeding sales expectations during the Christmas season, with strong full price sales in November and December The company anticipates continued online gro...
Unveiling the Secrets Behind Next's Marketing Budgets: The Power of the Hurdle Rate
Next's CEO implements a 'hurdle rate' for marketing budgets: If the retailer fails to generate a £150 profit for every £1 spent, the marketing budget is reduced
