All posts - Tag: GroupM
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Collaborative Creation of Streaming Ad Formats: GroupM Joins Forces with Disney, NBCU, and More
GroupM partners with top media companies including Disney and NBCU to develop innovative ad formats for streaming, fostering better compatibility as the ad-supported streaming industry expands
Outlook for Ad-Spending Market in 2024: A Blended Projection
GroupM predicts an upward trend in ad spending as brands prioritize shared experiences in a world driven by algorithms
GroupM and Google Collaborate on Post-Cookie Preparedness Program Ahead of Deprecation
Revolutionary program by GroupM and Google prepares clients for post-cookie era, unraveling the potential of Privacy Sandbox APIs in shaping the future of advertising
