This website provides you knowledges related to Marketing, Business and Entertainment news such as Movies, Gaming, Celebrity, Technology...
Marketing News
Enter your search keywords...
Unilever's Enhanced Growth Strategy: Innovation Over News Delivery
Discover how Unilever is strategically focusing on brand growth through innovative approaches that scale and expand categories, moving beyond traditional 'new news' tactics.
Experience a Memorable Mother's Day with Liv by Kotex
Discover how Liv by Kotex, a new protection line from Kimberly-Clark, is empowering moms to enjoy a night out and reconnect this Mother's Day with the motto "Live. Laugh. Pee." Participate in an excit...
Tesco focuses on enhancing marketing strategies and partnerships to drive expansion
Tesco sees a surge in profits and enhanced enthusiasm for its Clubcard loyalty program, attributing the success to the bolstering of its advertising capabilities and agency collaborations.
UK advertising expenditure reaches £36.6 billion in 2023 amid economic challenges
Despite a 6% increase in the UK's ad market in 2023, the overall growth rate, accounting for significant inflation, experienced a slight decline of -1.2% as highlighted in the recent AA/Warc report.
The Impact of Purpose on Pricing Strategy: Insights from Lego's Brand Director
Discover how Lego's brand director, Carolina Teixeira, emphasizes the role of inclusive marketing in creating meaningful and differentiated brand experiences. Uncover the strong correlation between pu...
Why Marketers Should Rethink Advertising as Operational Expense
In a bold move, marketing executives are challenging the traditional view of advertising as an investment. Discover why top industry leaders are advocating for a shift away from framing advertising as...
Marketers React: Are Cookies Still Relevant Amidst Changing Landscape?
Amid Google's antitrust challenges and the looming data privacy law, marketers weigh the future of cookies. Is it time to pivot from cookie-centric strategies or stay the course? Explore the evolving...
Luxury Retail Giant Saks Expands into Media Sector with New Network Launch
Saks Media Network emerges as Saks secures new funding, positioning itself to thrive amidst the luxury market challenges.
Digital ad spending surges by 11% in 2023 amidst economic challenges
Despite a modest 0.1% growth in the UK economy, the digital advertising sector experienced significant advancements in the last year. The UK's digital advertising market expanded by 11% to reach £29.6...
US Senate Passes TikTok Sell-off Proposal: What Comes Next?
The US Senate has approved a bill calling for TikTok to be banned or sold, awaiting President Joe Biden's signature. Learn more about the implications and potential outcomes of this decision.