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Savor the Start: Purely Elizabeth's Remarkable Growth Sparks Debut of Major Ad Campaign
Discover how Purely Elizabeth, a leading granola and breakfast foods brand, is captivating consumers with the mantra of 'Savor the Start' following a remarkable 56% year-over-year sales surge in the f...
Toyota joins forces with DanceGroove in innovative partnership
In a groundbreaking move, Toyota steps into the world of dance with their new project,
Samsung sparks joy on social media with 'Inspire Your Timeline' playlist
Discover Samsung's curated playlist filled with inspiring content from influencers, designed to encourage the display of uplifting posts through algorithmic support.
Dr Martens shifts gears with a strong emphasis on product marketing amidst profit decline
Facing a significant decrease in revenue and profits, Dr Martens is pivoting its marketing strategy from 'storytelling' to a product-centric approach, particularly targeting recovery in the US market.
The Pitfalls of Good Intentions in Marketing: Balancing Purpose and Profit
In a world where good intentions often clash with marketing strategies, the pressure for short-term gains can overshadow long-term sustainability and accountability. This article challenges the notion...
How Klarna's AI Strategy Generates $10M in Marketing Savings Each Year
Discover how Klarna leverages AI to achieve significant marketing savings, with over a third of their Q1 savings credited to artificial intelligence technology.
Target Introduces Revolutionary Virtual Shopping Experience
Experience Target's virtual marketplace, where curated influencer-led stores bring inspiration and shopping closer together. Dive into Target's digital realm for a unique and immersive shopping journe...
Abercrombie & Fitch's Strategic Shift Towards Brand Building and Balanced Promotions
Discover how Abercrombie & Fitch's focus on brand identity and strategic investment at every level of the sales funnel has led to remarkable success in the retail industry.
Study Reveals Limited Adoption of Generative AI Tools Among Britons
Despite the buzz surrounding the potential impact of generative AI on various industries, a recent study indicates that a significant majority of Britons have yet to embrace generative AI technology i...
Swing into Fun with Puttshack's Unique Ambassador for Cutting-Edge Mini-Golf Experience
Discover how Puttshack is using humor and innovation to stand out in the bustling mini-golf industry, as shared by CMO Susan Walmesley.