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The Rise of Generative AI in the Creator Economy: Marketers' Optimism and Investment
Amidst a growing trend, a significant 75% of marketers are set to ramp up their spending on generative AI creator content in the coming year, reveals insights from Billion Dollar Boy's latest report.
Reviving the Nostalgia: Miller Lite's Classic Flavor Debate Resurfaces
Immerse in a throwback journey with VHS tape collectibles and an exclusive partnership with the final Blockbuster store, enriching the campaign's retro charm.
The Shift Towards Hybrid Work: Exploring Marketers' Workplace Flexibility
Discover how a majority of marketers, around 64.6%, are embracing a hybrid work model, with three days a week being the preferred in-person arrangement. Dive into the evolving landscape of workplace f...
The Future Path of Ted Baker: A Journey of Revival
Facing potential administration and seeking a fresh investor, Ted Baker must undergo a revitalization to thrive in the competitive UK retail landscape.
B2B Brands Embracing the Power of Branding Over Performance
Discover why B2B companies are shifting their focus towards brand building rather than purely performance-driven strategies. Explore inspiring examples that showcase the growing importance of brand id...
Unveiling the Success: Inside the Tesco and BBH Collaborative Partnership
Discover the behind-the-scenes journey of the enduring collaboration between Tesco's marketing leader Emma Botton and BBH's Karen Martin, showcasing the key elements that led to their award-winning ag...
Revolutionizing Premium: Lynx's Gen Z Strategy to Redefine the Game
Discover how the Unilever-owned brand is shaking up the industry with a bold fragrance launch, aiming to ignite FOMO and break free from traditional brand stereotypes.
The Evolution of Retail Media: Embracing Offsite Programmatic Strategies
Discover the surge in retail media's prominence driven by offsite programmatic approaches, amidst concerns over transactions on subpar advertising platforms.
Embracing the 'Boring' Narrative: PNC's Innovative Marketing Approach
Discover how PNC's latest marketing campaign, in collaboration with Arnold Worldwide, is reshaping perceptions of 'boring' in banking. Uncover how a J.D. Power analyst views these ads as a unique chal...
ASA rules against Aldi in price comparison dispute with Sainsbury’s
Following complaints from Sainsbury’s, the ASA has found Aldi’s price comparison claims to be misleading, leading to a ban on the ad.