The Shift Towards Hybrid Work: Exploring Marketers' Workplace Flexibility
Discover how a majority of marketers, around 64.6%, are embracing a hybrid work model, with three days a week being the preferred in-person arrangement. Dive into the evolving landscape of workplace flexibility in businesses.
The frequency of office attendance for marketers varies depending on the company's policies. For example, retailers like Boots are requiring all staff to be in the office five days a week starting from September. On the other hand, companies like GiffGaff have embraced a more flexible approach even before Covid, allowing colleagues to work in a way that suits them best.
Four years after lockdown began on 23 March 2020, over half of marketers (54%) participating in Our Website’s 2024 Career and Salary Survey have noticed a growing trend in their companies to return to the office compared to the previous year.
In fact, the Career and Salary Survey data reveals that around two thirds (64.6%) of businesses are adopting a hybrid working model, combining both office and remote work patterns.
Most of the 3,000 marketers surveyed have to go to the office three days a week (25.2%), with the next highest group going in for two days (24.3%).
Only 10.1% of marketers report having to be in the office all five days, while 17.8% have the flexibility to choose their own schedule. A small 3.1% have switched to fully remote work by closing their offices.
We are excited to share with you an in-depth analysis that breaks down data by gender, age, and company size. We will also delve into how marketers perceive changing work patterns. Stay tuned for more news and features coming your way tomorrow!
Our Website has released a series of exclusive news and features that stem from the results of the 2024 Career and Salary Survey. These include insights on the effects of the skills gap and ageism in marketing. Click here to check out all the content we have published up to now.
Editor's P/S:
The article highlights the evolving nature of work patterns for marketers post-lockdown. While some companies are mandating office attendance, others are embracing flexibility. The majority of marketers are adopting a hybrid model, with three days of office work being the most common. Notably, a significant 17.8% enjoy the autonomy to choose their own schedule. This shift towards flexibility reflects the changing needs and preferences of employees.
The survey also reveals that 64.6% of businesses are implementing a hybrid working model. This suggests that companies are recognizing the benefits of combining office and remote work, such as increased employee satisfaction, productivity, and work-life balance. The article also mentions the release of exclusive news and features stemming from the survey, providing readers with further insights into the evolving marketing landscape. effectiveness of these hybrid models and make necessary adjustments to support the well-being and success of all marketers.
