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Asos CEO Optimistic as Brand Investment Begins to Bear Fruit Despite Sales Decline
Asos CEO remains confident as the fashion retailer experiences an 18% sales decrease in the first half of the year, yet anticipates profitability ahead, signaling the positive outcomes of brand invest...
Exploring the Impact of AI through Marketoonist's Lens
Discover insights on AI potential through the creative lens of Tom Fishburne, the founder of Marketoon Studios. Dive into his engaging work at marketoonist.com or stay updated on Twitter @tomfishburne...
The Importance of Having a Chief Creative Officer in the C-suite
Many companies overlook the value of creativity until it directly impacts their products. Having a chief creative officer can bring honesty and a fresh perspective that challenges conventional thinkin...
McDonald’s Partners with NielsenIQ for Cultural Relevance in Ad Testing
Discover how McDonald’s and NielsenIQ collaborate to assess the impact of cultural elements in advertising content, empowering advertisers to create more resonant and diverse ad campaigns.
Exploring Levi’s Debut Campaign with TBWA",
Get insights into Levi's latest campaign as CMO Kenny Mitchell unveils 'The Floor Is Yours' strategy, inviting global consumers to take center stage in a music video through an innovative casting call...
Dentsu Innovates with AI-Powered Messaging Solution
Discover how Dentsu's latest messaging tool seamlessly blends AI technology with human interaction to deliver personalized chat experiences on various social and messaging platforms.
Frito-Lay Launches Spicy Flamin' Hot Line to Showcase Popular Chip Flavor
Frito-Lay introduces a new line to emphasize the fiery taste trend, offering a selection of 25 products seasoned with the popular Flamin' Hot flavor. This platform aims to simplify the search for thes...
Accenture collaborates with Adobe and Nvidia to enhance brand content using generative AI
Discover how Accenture is leveraging partnerships with Adobe and Nvidia to revolutionize content creation, enabling personalized and scalable content production to adapt to the ever-changing demands o...
Insightful Data on Retail Trends, Inflation, and Brand Perception: Key Stats for Your Week Ahead
Equip yourself with essential statistics to navigate the upcoming week effectively and make informed decisions about retail, inflation, and brand investments.
PepsiCo's Mtn Dew Engages Gamers and Outdoor Enthusiasts through Reward Incentives
PepsiCo's Mtn Dew introduces exclusive packaging with redeemable codes to cater to specialized audiences, unlocking rewards from top brands like Xbox and GoPro. Dive into the world of gaming and outdo...