All posts - Tag: Asos
Insights from Asos's Executive VP: Navigating the Brand Transformation Journey
Discover the journey of Asos's Executive VP of Customer, Dan Elton, as he tackles the challenges of transitioning the fashion retailer into a brand-focused entity. Gain valuable insights into the stra...
Asos shifts focus from promotions as transformation progresses
Even with a decline of 18% in revenues for the six months ending in March, Asos's CEO affirms the company is successfully executing its turnaround strategy.
Asos CEO Optimistic as Brand Investment Begins to Bear Fruit Despite Sales Decline
Asos CEO remains confident as the fashion retailer experiences an 18% sales decrease in the first half of the year, yet anticipates profitability ahead, signaling the positive outcomes of brand invest...
Unlocking Asos's Potential: Navigating Beyond Promotional Marketing Slump
Online retailer Asos reports progress towards strategic goals but remains vulnerable to excessive reliance on promotions and returns, impacting sales
