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Hennessy unveils new brand direction highlighting adaptability
Introducing a modern brand image, Hennessy launches the "Beyond Boundaries" campaign starring Teyana Taylor and Damson Idris, perfectly aligned with the music festival season.
Embracing the Magic of Mornings: A Captivating Interactive Journey by Quaker
Explore 'Rise and Shine': an innovative digital showcase celebrating 100 everyday champions who embody the essence of mornings. Discover how unity and inspiration intertwine through the tales of these...
Former Coca-Cola Executive Appointed as Head of Marketing Strategy at Diageo
Samantha Lee, a former executive at Coca-Cola, has been appointed as the senior vice-president for marketing strategy and operations at Diageo, one of the leading global spirits companies.
Navigating the Third-Party Cookie Crisis: Embracing Accuracy in Measurement
Explore how the demise of third-party cookies presents a chance to adopt more precise measurement methods and leave behind outdated practices for improved accuracy in data analysis.
Rise in Online Ad Complaints: Trends of 2023
The year 2023 witnessed a surge in complaints to the ASA, with a 16% rise compared to the previous year. Among the 39,034 complaints received, a significant portion of nearly 21,000 grievances were di...
Nike focuses on athletic performance in its most significant marketing push to date
In anticipation of a major sports event, Nike's new worldwide campaign showcases a cohesive message across all its product lines, a first for the renowned sportswear giant.
The Luxury Transformation: Christian Dior's Success with Virtual Try-Ons
Discover how a strategic virtual activation by Perfect Corp. and Teads elevated Christian Dior's brand recognition by 17%, positioning it as a premium luxury brand in the digital realm.
Shelter Dogs Get Makeovers with AI for Faster Adoptions
Discover how Adoptable leverages advanced artificial intelligence technology and extensive media presence to enhance shelter dog advertisements, accelerating the adoption process with captivating visu...
Tesco's Competitive Edge: CEO Emphasizes Strength in Value
Tesco continues to maintain a vigilant attitude towards the fiercely competitive supermarket industry, bolstered by its value-driven strategies that have led to notable market share growth.
Nike unveils revolutionary marketing campaign after a decade
The renowned athletic brand is stepping up its marketing game with a major investment, emphasizing performance-driven strategies.