All posts - Tag: Online Advertising
Rise in Online Ad Complaints: Trends of 2023
The year 2023 witnessed a surge in complaints to the ASA, with a 16% rise compared to the previous year. Among the 39,034 complaints received, a significant portion of nearly 21,000 grievances were di...
Unveiling the Dark Side of Online Advertising: The Menace of Fake Local Service Ads
Exploring the disturbing trend of businesses using fake Local Service Ads to sabotage competitors and manipulate Google Business Pages.
What is SPAM? Why businesses should avoid SPAMing in Marketing
For those who may not be familiar with the term, SPAM refers to unsolicited and irrelevant messages sent to a large number of recipients, typically through email or social media platforms. While SPAMm...
CPC, CPM, RPM, CPA: Guide to Online Advertising Model
There are many metrics to measure the success of your online ads. CPC, CPM, RPM and CPA are four common metrics for measuring ad campaigns that need to be explained. Read on for definitions and exampl...
How to increase conversions (ROI) in an online advertising
We all know that when it comes to generating leads, there's no better way than using an online advertising campaign. But what if your conversion rates are low? In this article we'll explore MANY TIPS...
