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P&G's Strategic Shift: Focusing Marketing Efforts on Growth-Driven Categories
Discover how P&G is targeting expandable categories to fuel volume growth through strategic marketing investments.
Tesco attributes growth to price strategy and loyalty program
Tesco credits its loyalty program, Clubcard Benefits, as a significant contributor to revenue growth, emphasizing the success of its price-focused approach.
Walmart's Mother's Day Campaign: Celebrity Moms Respond to TikTok Questions for Walmart+
Celebrities like Paris Hilton and Whitney Cummings share advice in Walmart's latest campaign, the “Mother of All Savings Memberships”, answering questions on TikTok for Mother’s Day.
Is your business strategy a lion or a gazelle?
The savannah is alive with the sounds of nature, the sun casting a golden hue over the grasslands. It's a time of change and adaptation, much like the shifting seasons of the wild. In the business wor...
Southwest Airlines Regains Confidence with Bold 'Big Flex' Initiative
Bold new marketing campaign signals a resurgence for Southwest Airlines after navigating a challenging recovery phase following a tumultuous 2022 holiday season. The carrier showcases a renewed sense...
Athleisure Dominates Teen Wardrobes: Insights from the Data
Despite reduced spending among teens, clothing purchases, especially athleisure, continue to thrive in popularity.
Netflix shifts focus to engagement metrics amid crackdown on password sharing
Netflix's decision to shift away from reporting subscription numbers highlights a strategic move towards prioritizing customer engagement as a key measure of success. By emphasizing engagement, Netfli...
Exploring Iceland: A Refreshed Brand Slogan
The iconic slogan 'That's why mums go to Iceland' gets a makeover to encompass all consumer segments, says the chairman of the retailer. Discover the evolution of Iceland's long-running brand message...
Heineken revisits the past with 'The Retro Phone'
Teaming up with retailer Bodega, Heineken introduces an app in June that transforms any smartphone into a classic 'dumb phone' devoid of internet access, bringing a nostalgic touch from the early 2000...
Amazon Launches Ad-Supported Shopping Channel on Prime Video, Freevee
Discover Amazon's latest innovation with a new ad-supported channel on Prime Video, Freevee. Explore how Amazon's 'shop the show' technology revolutionizes shopping while watching TV, allowing viewers...