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Mattel Unleashes Bold Plan to Revitalize Brands Amid Sluggish Sales
Mattel is determined to boost sales amid a decline by leveraging the valuable intellectual property of its iconic brands like Barbie, Polly Pocket, Barney, and Hot Wheels Building on the recent triump...
ITV's Revenue Takes a Hit: Unveiling a Deeper Ad Recession
ITV's CEO remains optimistic about the future despite the current ad recession, stating it's impossible to tell when revenue will recover but there's a positive outlook heading into the second half of...
Barbie's Big Screen Comeback Sparks Optimism for Cinema Ad Spend Despite Challenges Ahead
Barbie and blockbuster films are fueling cinema ad spend growth, counteracting industry headwinds While Q1 saw a modest 01% overall growth, other advertising channels still face downward projections
Coca-Cola's Phenomenal Growth Outlook Magnifies its World Class Marketing Powers
Coca-Cola's growth forecast gets a boost as it attributes its success to world-class marketing and an adaptable strategy, enabling it to navigate diverse market dynamics The company's financial year o...
Groundbreaking Government Strategy Set to Revolutionize Online Safety and Combat Illegal Ads
Government's Online Advertising Programme aims to combat illegal ads, influencer scams, and safeguard children from harmful content, receiving positive reception from the industry
Unilever's innovative CEO revolutionizes product excellence for unparalleled customer satisfaction
Unilever's new CEO, Hein Schumacher, aims to elevate the company's product standards to surpass competitors, driving growth in both margins and volume Emphasizing brand investments, Unilever strives t...
Jaw-Dropping Stats: Unveiling Product Innovations, Christmas Cutbacks, and Inclusive Brands to Kickstart Your Week!
Consumer Behavior
product innovations
inclusive brands
product innovation
Branding
consumer trends
Marketing
Get ready for the week ahead with intriguing stats! Discover how marketers are expected to achieve more with less, the decline in product launches, consumer plans for Christmas cutbacks, Twitter users...
Roblox defies metaverse hype with strong user growth and revenue boost
Roblox defies the odds as it continues to appeal to young consumers, recording a remarkable 22% YoY growth in revenue Furthermore, it has achieved an all-time high of 661 million daily active users, s...
The Key to Thriving in Today's Marketing: Prioritizing People
Discover how a people-first approach can help you navigate the ever-changing marketing landscape Learn how to take controlled risks, establish a solid data foundation, and stay adaptable in the face o...
Digital Dominance: Upfronts Spending Favors Media Shift
Digital media is set to dominate upfronts spending, accounting for over 50% of the pie This is expected to offset the decline in traditional TV as the industry adapts to evolving consumer preferences