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Kroger's Innovative Twist: Introducing The 'Oreo Menu' for Exclusive Discounts
Discover how Kroger's collaboration with Oreo brings a fresh approach to online shopping with 'The Oreo Menu,' offering exciting deals for shoppers who think outside the box.
Choice Hotels taps into TikTok to engage millennial and Gen Z audience
Discover how Choice Hotels leverages influencer Jimmy Darts to boost visibility for Comfort and Cambria properties through a dynamic TikTok marketing initiative.
Innovative Connection: Wow Bao Unites Restaurant Rewards with Roblox in Cutting-Edge Integration
While the Metaverse buzz may have waned, brands continue to explore opportunities to engage with Generation Z and Generation Alpha through platforms like Roblox.
Hennessy unveils new brand direction highlighting adaptability
Introducing a modern brand image, Hennessy launches the "Beyond Boundaries" campaign starring Teyana Taylor and Damson Idris, perfectly aligned with the music festival season.
Embracing the Magic of Mornings: A Captivating Interactive Journey by Quaker
Explore 'Rise and Shine': an innovative digital showcase celebrating 100 everyday champions who embody the essence of mornings. Discover how unity and inspiration intertwine through the tales of these...
Former Coca-Cola Executive Appointed as Head of Marketing Strategy at Diageo
Samantha Lee, a former executive at Coca-Cola, has been appointed as the senior vice-president for marketing strategy and operations at Diageo, one of the leading global spirits companies.
Navigating the Third-Party Cookie Crisis: Embracing Accuracy in Measurement
Explore how the demise of third-party cookies presents a chance to adopt more precise measurement methods and leave behind outdated practices for improved accuracy in data analysis.
Rise in Online Ad Complaints: Trends of 2023
The year 2023 witnessed a surge in complaints to the ASA, with a 16% rise compared to the previous year. Among the 39,034 complaints received, a significant portion of nearly 21,000 grievances were di...
Nike focuses on athletic performance in its most significant marketing push to date
In anticipation of a major sports event, Nike's new worldwide campaign showcases a cohesive message across all its product lines, a first for the renowned sportswear giant.
The Luxury Transformation: Christian Dior's Success with Virtual Try-Ons
Discover how a strategic virtual activation by Perfect Corp. and Teads elevated Christian Dior's brand recognition by 17%, positioning it as a premium luxury brand in the digital realm.