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Striking the Balance: Integrating Data and Brand for Future-Ready Marketers
In the dynamic marketing landscape, BP's marketing leader, Nicola Buck, emphasizes the crucial harmony between data-driven strategies and brand development. Discover how marketers can navigate the evo...
The Impact of B2B Brands Delivering on Customer Promises on Market Growth
Recent findings from the LinkedIn B2B Institute and Warc indicate that B2B brands that fulfill promises to customers experience a boost in positive brand performance metrics, leading to potential mark...
Gap Inc. Establishes Marketing Shared Services with Omnicom Partnership
Discover how Gap Inc. is restructuring its media functions through a strategic alliance with Omnicom, aiming to revitalize its renowned brands with a unified approach in marketing operations.
Women's Sports Viewership Surges to New Heights with Uncertain Future
Recent statistics released by the Women’s Sport Trust reveal a significant increase in viewership of women's sports during the initial months of 2024, surpassing all previous records. Despite this rem...
Britvic boosts advertising investment by nearly 40% to fuel expansion
Britvic celebrates a remarkable first half-year, marked by a resurgence in sales volume alongside a significant surge in marketing expenditure to drive growth.
Unveiling Amazon's Comprehensive Advertising Strategy: Scale and Results Guaranteed
Amazon's strategic move to showcase Hollywood-level advertising prowess while emphasizing scalability and tangible outcomes sets it apart from the competition.
Burberry's Strategic Shift: Prioritizing Brand Revitalization for Business Transformation
Burberry's CEO acknowledges the need for a stronger brand foundation amidst turnaround efforts, emphasizing a shift towards brand-centric strategies over performance metrics to drive the company's tra...
Disney names Jane Doe as their new Chief Marketing Officer
In a groundbreaking move, Disney has introduced Jane Doe as their inaugural Chief Marketing Officer, marking a pivotal moment for the company. With a mission to reshape the brand on a global scale, Do...
Exploring Expedia's Strategy to Dominate the Travel Media Network Industry
Discover how Expedia leverages first-party traveler insights and advanced capabilities to lead the way in the competitive travel media network landscape as new entrants join the market.
Marketing Budgets Decline by 15%: Latest Data Insights
With increasing demands on CMOs, marketing budgets have seen a significant decrease, now accounting for 7.7% of company revenue. Discover the impact of this 15% drop on marketing strategies and indust...