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Samsung Strikes Back: Unveiling the 'Crush!' Ad Response to Apple's iPad Pro
Witness a quick turnaround as Samsung's latest ad features a musician exploring the aftermath of Apple's controversial 'Crush!' ad, promoting the Galaxy Tab S9 as the ultimate competitor.
Domino's Explores Drive-Thru Strategy to Tempt Customers Away from Burgers
Discover how Domino's is shaking up the fast-food scene by sending drivers to rival drive-thrus with enticing QR codes for their latest Pepperoni Pizza Twist.
TikTok's User Base Expansion and Transformation: Insights from the Data
As TikTok's popularity soars among younger demographics, recent data from YouGov reveals a shift in the platform's user demographics towards older age groups. Explore the evolving landscape of TikTok...
E45 secures Channel 4's diversity accolade in advertising for the second consecutive year
Participants were tasked with highlighting an underrepresented segment of the LGBTQIA+ community in their campaigns for this year's award.
Unlocking Marketing Success: Leveraging the 3Cs to Stand Out in a Crowded Market
Discover how integrating the 3Cs concept has set The Very Group and Tesco Mobile apart in the competitive marketing landscape, emphasizing the importance of connectivity across all business aspects.
Unlocking Success: Insights from PepsiCo, Vodafone, and British Gas on Crafting Impactful Sports Collaborations
As the anticipation for a thrilling summer of sports grows, marketers aiming for success must prioritize the strategic clarity and emotional resonance that come with forging strong brand partnerships...
YouTube showcases innovative advertising strategies, introduces unskippable video ads
Discover YouTube's latest advertising initiatives at Brandcast upfront, including unique branded QR codes and an enhanced creator takeover program.
Netflix's Expansion in Ad Tech: Growing Ad Tier User Base and Partnerships
Netflix reveals significant growth in its ad-supported plan, reaching 40 million monthly active users globally, a notable increase from the previous year. Additionally, the streaming service strengthe...
Beef Jerky Brand's Bold Move in Gen Z Marketing Campaign
Aiming to 'Feed Your Adventurous Side,' this national campaign by a popular beef jerky brand is making waves in college towns. With TikTok videos featuring 'wild content,' the campaign playfully chall...
Pinterest collaborates with 'Real Simple' for innovative shoppable magazine feature
Discover how the latest magazine issue from Real Simple integrates QR codes to connect readers with curated Pinterest boards showcasing a wide range of over 120 products. This collaboration marks a si...